Collegiate DECA’s Competitive Events Program allows students to put their experience, skills and knowledge to the test while representing their college or university. Students compete for top international honors in one of 25 different competitions. Collegiate DECA competitive events recognize student achievement, provide opportunities for traveling to conferences and networking with peers. The Collegiate DECA Competitive Events Program is recognized for helping to prepare students for their professional careers. Students are judged by business and industry professionals in all Collegiate DECA competitive events.

COMPETITIVE EVENTS BY CAREER CLUSTER

 

BUSINESS MANAGEMENT + ADMINISTRATION

Business Ethics
Business Research
Human Resource Management
Retail Management
        

 

ENTREPRENEURSHIP

Entrepreneurship Operations
Entrepreneurship – Starting a Business
Entrepreneurship – Growing Your Business

 

 

FINANCE 

 

Corporate Finance
Financial Accounting
Financial Statement Analysis
Managerial Accounting
Stock Market Game

 

HOSPITALITY + TOURISM

Event Planning
Hotel and Lodging
Restaurant and Food Service Management
Travel and Tourism

 

MARKETING 

 

Advertising Campaign
Business Research
Business-to-Business Marketing
Emerging Technology Marketing Strategies
Fashion Merchandising and Marketing
International Marketing
Marketing Communications
Marketing Management
Professional Sales
Sales Management Meeting
Sports and Entertainment Marketing

Compete for top international honors in one of 25 competitive events!

COMPETITIVE EVENTS BY CATEGORY

INDIVIDUAL CASE STUDIES

Individual Case Studies are designed to measure a broad range of knowledge, skills and attitudes, both general business/marketing/management and industry-specific, identified by business and industry professionals as essential to success in a given occupation.

PARTICIPANTS

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1 participant

EXAM

Career Cluster Exam

APPEAR BEFORE A JUDGE

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1 simulation; 2nd for finalists

PREPARATION TIME

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30 minutes

PRESENTATION TIME

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15 minutes

EVENT

CAREER CLUSTER

DESCRIPTION

RESOURCES

Corporate Finance

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Students are challenged with analyzing a real-world case study situation involving financial concepts and how those concepts apply to the disciplines of investment and corporate finance in both business enterprises and financial services institutions. 

Entrepreneurship Operations

Students are challenged with analyzing a real-world case study situation involving daily operations of entrepreneurship, which many include human resources, cash flow management and customer service management.

Fashion Merchandising and Marketing

Students are challenged with analyzing a real-world case study situation involving marketing and management functions and tasks in retail establishments, wholesale establishments and manufacturing firms primarily engaged in the merchandising and marketing of clothing and related articles for personal wear. 

Financial Accounting

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Students are challenged with analyzing a real-world case study situation involving financial accounting concepts. 

Hotel and Lodging

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Students are challenged with analyzing a real-world case study situation involving marketing and management functions and tasks in any business enterprise primarily engaged in providing lodging, food and beverage services, special events, and meeting space. 

Human Resource Management

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Students are challenged with analyzing a real-world case study situation involving one or more human resource issues in any type of business or organization. 

Managerial Accounting

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Students are challenged with analyzing a real-world case study situation involving accounting concepts from an internal point of view. 

Marketing Management

Students are challenged with analyzing a real-world case study situation involving marketing and/or management. Environments may include, but are not limited to, place/location marketing, transportation marketing, charity/event marketing, marketing research, strategic marketing planning, distribution strategies, target marketing and Internet marketing. 

Restaurant and Food Service Management

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Students are challenged with analyzing a real-world case study situation involving marketing and management functions and tasks in a restaurant or a food service business. 

Retail Management

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Students are challenged with analyzing a real-world case study situation involving marketing and management functions and tasks in any retail establishment. 

Sales Management Meeting

Students are challenged with analyzing a real-world sales management case study situation, developing strategies to handle the situation, then conducting a meeting with one or more people with experience in sales.

Travel and Tourism

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Students are challenged with analyzing a real-world case study situation involving marketing and management functions and tasks in any business enterprise primarily engaged in satisfying the desire of people to make productive or enjoyable use of travel services. 

TEAM CASE STUDIES

Collegiate DECA’s Team Case Studies involve the analysis of real-world case situations, and the presentation of solutions to a professional (judge) with experience in the specific area of specialty.

PARTICIPANTS

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2 participants

APPEAR BEFORE A JUDGE

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1 case study; 2nd for finalists

PREPARATION TIME

60 minutes

PRESENTATION TIME

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15 minutes

EVENT

CAREER CLUSTER

DESCRIPTION

RESOURCES

Business Ethics

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A team of two students are challenged with analyzing a business situation containing an ethical dilemma and then presenting a resolution of the dilemma. For the purpose of this event, an ethical dilemma will be defined as a situation where competing values are being weighed and can reasonably be argued both for and against. Case situations will not involve a question of whether a certain action (or lack of action) constitutes a violation of law (i.e., stealing), nor will the situation have a seemingly simple answer (i.e., taking credit for a co-worker’s idea). 

Business-to-Business Marketing

A team of two students are challenged with analyzing a real-world case situation that deals with marketing/business activity between organizations and then presenting solutions. 

Event Planning

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A team of two students are challenged with analyzing a real-world case study situation that deals with planning an event and then presenting solutions.

Financial Statement Analysis

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A team of two students are challenged with analyzing a real-world case situation and corresponding financial statements and then presenting solutions.

International Marketing

A team of two students are challenged with analyzing a real-world international case situation and then presenting solutions. For the purpose of this event, the case situation will relate to performing marketing activities in enterprises primarily engaged in exporting or importing industrial or consumer goods in world markets. Particular interest is given to but not limited to one or more of the following areas: trade controls, foreign trade operations, locating markets, negotiation practices, monetary issues and international public relations. 

Marketing Communications

A team of two students are challenged with analyzing a real-world marketing communications case study situation including marketing functions and tasks that inform, persuade or remind a target market of ideas, experiences, goods or services and then presenting solutions. 

Sports and Entertainment Marketing

A team of two students are challenged with analyzing a real-world sports and entertainment marketing case situation and then presenting solutions. Environments for the case study may include, but are not limited to, amateur or professional sports or sporting events, entertainment or entertainment events (concerts, theaters, etc.) or businesses primarily engaged in satisfying the desire to make productive or enjoyable use of leisure time.

PREPARED BUSINESS PRESENTATIONS

Collegiate DECA’s Prepared Business Presentations provide students the opportunity to prepare ahead of time a written prospectus and/or to present to a professional (judge) with experience in the area of specialty identified for the event.

PARTICIPANTS

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1 to 3 participants

WRITTEN ENTRY PAGES ALLOWED

15 pages

APPEAR BEFORE A JUDGE

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Presentation

PRESENTATION TIME

20 minutes

EVENT

CAREER CLUSTER

DESCRIPTION

RESOURCES

Advertising Campaign

One (1) to three (3) students prepare and present an advertising campaign for any service, product, company or business.

Business Research

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One (1) to three (3) students partner with a local business to conduct research in the local market. A new research topic, or area to improve, is presented annually in the event guidelines. Students will prepare a written research report and present findings and strategies for improvement.

Entrepreneurship – Starting a Business

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One (1) to three (3) students develop a proposal to start a business. As entrepreneurs seeking start-up capital, the participant(s) will present the proposal to judges acting as potential investors or financial institution representatives. The proposed business may be a sole proprietorship, partnership, corporation or franchise.

Entrepreneurship – Growing Your Business

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One (1) to three (3) students analyze their current business operations and identify opportunities to grow and expand the business. Options may include franchising, expanding into new markets, opening a second location, licensing agreements, merging with or acquiring another business, diversifying product lines, forming strategic alliances with other businesses, expanding to the Internet, etc. This event is for businesses currently in operation.

PARTICIPANTS

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1 or 2 participants

APPEAR BEFORE A JUDGE

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Present strategies

PRESENTATION TIME

20 minutes

EVENT

CAREER CLUSTER

DESCRIPTION

RESOURCES

Emerging Technology Marketing Strategies

One (1) or two (2) participants design a marketing strategy for a product or service using emerging technology solutions. The participant(s) will then demonstrate and explain the marketing plan to the potential client. The objective for the emerging technology marketing strategy changes each year, and is presented in the detailed event guidelines.

PARTICIPANTS

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1 participant

APPEAR BEFORE A JUDGE

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Sales presentation

PRESENTATION TIME

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20 minutes

EVENT

CAREER CLUSTER

DESCRIPTION

RESOURCES

Professional Sales

The Professional Sales event involves the participant’s selection of a product(s) and/or service(s), and the organization and delivery of a sales presentation to a group of potential buyers of any item or items to be sold to a company for resale; or any industrial or trade product or service to be used in a company, firm or store in the operation of its business; or a product or service to be sold to the ultimate consumer.

ONLINE SIMULATION

Collegiate DECA’s Online Simulation provides students the opportunity to invest in the stock market.

PARTICIPANTS

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1 to 3 participants

EVENT

CAREER CLUSTER

DESCRIPTION

RESOURCES

Stock Market Game

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Participants in the Collegiate DECA Stock Market Game provided by the SIFMA Foundation develop and manage a virtual investment portfolio. The Collegiate DECA Stock Market Game is conducted online and challenges teams of Collegiate DECA members to test their investment acumen against each other. The goal of the competition is to increase the value of the beginning portfolio.