Collegiate
Business-to-Business Marketing
Team Case Study
Marketing
A team of two students are challenged with analyzing a real-world case situation that deals with marketing/business activity between organizations and then presenting solutions.
You are the director of corporate sales and the sales team manager at ORTEGA PRODUCTS, a company that produces dozens of brands of consumer goods. ORTEGA PRODUCTS has dozens of brands of consumer goods products.
You are the director of corporate sales and the sales team manager at ORTEGA PRODUCTS, a company that produces dozens of brands of consumer goods. ORTEGA PRODUCTS has dozens of brands of consumer goods products.
You are the director of corporate sales and the sales team manager at ORTEGA PRODUCTS, a company that produces dozens of brands of consumer goods. ORTEGA PRODUCTS has dozens of brands of consumer goods products.
You are the director of marketing and the director of customer relations at GEN X-FACTOR, a dating app targeted to singles age 41-56 years old, often referred to as Generation X. The dating app has been successful in building a strong clientele.
You are the director of marketing and the director of customer relations at GEN X-FACTOR, a dating app targeted to singles age 41-56 years old, often referred to as Generation X. The dating app has been successful in building a strong clientele.
You are the director of marketing and the director of customer relations at GEN X-FACTOR, a dating app targeted to singles age 41-56 years old, often referred to as Generation X. The dating app has been successful in building a strong clientele.
You are the owners of a new yoga studio named BREATHE. BREATHE will offer a variety of classes ranging from gentle, restorative yoga to challenging courses. Customers will have three payment options for BREATHE classes.
You are the owners of a new yoga studio named BREATHE. BREATHE will offer a variety of classes ranging from gentle, restorative yoga to challenging courses. Customers will have three payment options for BREATHE classes.
You are the owners of a new yoga studio named BREATHE. BREATHE will offer a variety of classes ranging from gentle, restorative yoga to challenging courses. Customers will have three payment options for BREATHE classes.
You are the director of sales and the director of product management at LODGE ADDITIONS, a hotel toiletry distributor. The company provides lodging facilities with a wide variety of toiletry items such as: single use shampoos, conditioners, lotions, shower gels, and bar soaps. LODGE ADDITIONS works with each account to set up shipping frequency and quantities.
You are the director of sales and the director of product management at LODGE ADDITIONS, a hotel toiletry distributor. The company provides lodging facilities with a wide variety of toiletry items such as: single use shampoos, conditioners, lotions, shower gels, and bar soaps. LODGE ADDITIONS works with each account to set up shipping frequency and quantities.
You are the director of sales and the director of product management at LODGE ADDITIONS, a hotel toiletry distributor. The company provides lodging facilities with a wide variety of toiletry items such as: single use shampoos, conditioners, lotions, shower gels, and bar soaps. LODGE ADDITIONS works with each account to set up shipping frequency and quantities.
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