We are strongest when we speak as one.

With a 75+ year history, DECA has impacted the lives of more than ten million students, educators, school administrators and business professionals since it was founded in 1946.

DECA’s brand identifies a remarkable experience in the preparation of emerging leaders and entrepreneurs. Our messaging statements, logo and visual elements collectively define our image.

To attain maximum brand recognition, we must consistently use elements of the DECA brand and identify to reach our many audiences. We are strongest when we speak as one.

Our Logo

The DECA Diamond

DECA’s affinity for the diamond logo has resulted in five logos during the organization’s 75+ year history.

Assets + Resources

Brand Toolkit

Browse our toolkit of downloadable logos, templates and videos to use in your brand communications.

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Rock the DECA Brand

Get your DECA swag from Shop DECA, the official merchandise provider of DECA apparel, professional dress, swag, recognition items and DECA+.


Request a DECA Logo for Your Chapter

Get a customized DECA logo for your chapter to use according to DECA's acceptable use policy.


Contact DECA staff
for more information.

Shawna Hession
Creative Director