Collegiate
Entertainment Marketing
Team Case Study
Marketing
A team of two students are challenged with analyzing a real-world entertainment marketing case situation and then presenting solutions. Environments for the case study may include, but are not limited to, entertainment or entertainment events (concerts, theaters, etc.) or businesses primarily engaged in satisfying the desire to make productive or enjoyable use of leisure time.
You are the brand manager and the operations manager for FREE TIME ENTERTAINMENT, a company that owns and manages “eatertainment” branded chains.
You are the brand manager and the operations manager for FREE TIME ENTERTAINMENT, a company that owns and manages “eatertainment” branded chains.
You are the brand manager and the operations manager for FREE TIME ENTERTAINMENT, a company that owns and manages “eatertainment” branded chains.
You are the district manager and the district marketing manager for MOVIE TIME THEATERS, a regional chain of movie theaters with over 200 locations, 20 located in your district. MOVIE TIME, along with other theaters, had to close its doors to traditional cinema audiences during the pandemic.
You are the district manager and the district marketing manager for MOVIE TIME THEATERS, a regional chain of movie theaters with over 200 locations, 20 located in your district. MOVIE TIME, along with other theaters, had to close its doors to traditional cinema audiences during the pandemic.
You are the district manager and the district marketing manager for MOVIE TIME THEATERS, a regional chain of movie theaters with over 200 locations, 20 located in your district. MOVIE TIME, along with other theaters, had to close its doors to traditional cinema audiences during the pandemic.
You are talent managers at PRO TALENT, a firm that manages the careers of celebrities. PRO TALENT is considered one of the top talent agencies in the country, managing several “A list” celebrities in the nation. PRO TALENT has two main offices; one in Los Angeles and one in New York City.
You are talent managers at PRO TALENT, a firm that manages the careers of celebrities. PRO TALENT is considered one of the top talent agencies in the country, managing several “A list” celebrities in the nation. PRO TALENT has two main offices; one in Los Angeles and one in New York City.
You are talent managers at PRO TALENT, a firm that manages the careers of celebrities. PRO TALENT is considered one of the top talent agencies in the country, managing several “A list” celebrities in the nation. PRO TALENT has two main offices; one in Los Angeles and one in New York City.
You are the director of marketing and director of brand management for GOTCHA, a live-streaming video platform. Since it began in 2011, GOTCHA has solely focused on video game live streaming, including popular e-sports competitions. The brand has evolved over the years to include creative content produced by users that is gaming focused. The content can be viewed live on the GOTCHA site and mobile app or via video on demand.
You are the director of marketing and director of brand management for GOTCHA, a live-streaming video platform. Since it began in 2011, GOTCHA has solely focused on video game live streaming, including popular e-sports competitions. The brand has evolved over the years to include creative content produced by users that is gaming focused. The content can be viewed live on the GOTCHA site and mobile app or via video on demand.
You are the director of marketing and director of brand management for GOTCHA, a live-streaming video platform. Since it began in 2011, GOTCHA has solely focused on video game live streaming, including popular e-sports competitions. The brand has evolved over the years to include creative content produced by users that is gaming focused. The content can be viewed live on the GOTCHA site and mobile app or via video on demand.
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