Collegiate
Hotel and Lodging
Individual Case Study
Hospitality and Tourism
Students are challenged with analyzing a real-world case study situation involving marketing and management functions and tasks in any business enterprise primarily engaged in providing lodging, food and beverage services, special events, and meeting space.
You are the director of brand management for ESTRELLA HOTELS, a hospitality management company that owns and operates five different brands with over 2,000 locations. ESTRELLA HOTELS’ properties are all located in major metropolitan areas and surrounding suburbs.
You are the director of brand management for ESTRELLA HOTELS, a hospitality management company that owns and operates five different brands with over 2,000 locations. ESTRELLA HOTELS’ properties are all located in major metropolitan areas and surrounding suburbs.
You are the director of brand management for ESTRELLA HOTELS, a hospitality management company that owns and operates five different brands with over 2,000 locations. ESTRELLA HOTELS’ properties are all located in major metropolitan areas and surrounding suburbs.
You are the general manager of WATERFRONT INN, a hotel property located in a popular beach town. WATERFRONT INN has 200 guest rooms, a swimming pool, a fitness center, a lounge, and beach access. The property consistently meets 100% guest occupancy from March through early September.
You are the general manager of WATERFRONT INN, a hotel property located in a popular beach town. WATERFRONT INN has 200 guest rooms, a swimming pool, a fitness center, a lounge, and beach access. The property consistently meets 100% guest occupancy from March through early September.
You are the general manager of WATERFRONT INN, a hotel property located in a popular beach town. WATERFRONT INN has 200 guest rooms, a swimming pool, a fitness center, a lounge, and beach access. The property consistently meets 100% guest occupancy from March through early September.
You are the director of brand management for BURDA INTERNATIONAL, a multinational hospitality company that manages and franchises over 5,000 properties. BURDA has several brands of hotels based on market segments. The Classic Hotel brand is the company’s traditional, full-service, mid-priced hotel.
You are the director of brand management for BURDA INTERNATIONAL, a multinational hospitality company that manages and franchises over 5,000 properties. BURDA has several brands of hotels based on market segments. The Classic Hotel brand is the company’s traditional, full-service, mid-priced hotel.
You are the director of brand management for BURDA INTERNATIONAL, a multinational hospitality company that manages and franchises over 5,000 properties. BURDA has several brands of hotels based on market segments. The Classic Hotel brand is the company’s traditional, full-service, mid-priced hotel.
You are the director of branding for HOTEL PERSIMMON, a chain of boutique hotels. There are 75 HOTEL PERSIMMON properties, all in major metropolitan areas. The hotels are all unique and allow for the local culture of the city to be seen in the décor, restaurants and services.
You are the director of branding for HOTEL PERSIMMON, a chain of boutique hotels. There are 75 HOTEL PERSIMMON properties, all in major metropolitan areas. The hotels are all unique and allow for the local culture of the city to be seen in the décor, restaurants and services.
You are the director of branding for HOTEL PERSIMMON, a chain of boutique hotels. There are 75 HOTEL PERSIMMON properties, all in major metropolitan areas. The hotels are all unique and allow for the local culture of the city to be seen in the décor, restaurants and services.
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