Collegiate
Hotel and Lodging
Individual Case Study
Hospitality and Tourism
Students are challenged with analyzing a real-world case study situation involving marketing and management functions and tasks in any business enterprise primarily engaged in providing lodging, food and beverage services, special events, and meeting space.
You are the director of sales and marketing for GENERATIONS CASINO AND CONVENTION CENTER, a property that features a casino, hotel guestrooms and a convention center. GENERATIONS CASINO opened 25 years ago but was completely remodeled, and the addition of a convention center was completed last month.
You are the director of sales and marketing for GENERATIONS CASINO AND CONVENTION CENTER, a property that features a casino, hotel guestrooms and a convention center. GENERATIONS CASINO opened 25 years ago but was completely remodeled, and the addition of a convention center was completed last month.
You are the director of sales and marketing for GENERATIONS CASINO AND CONVENTION CENTER, a property that features a casino, hotel guestrooms and a convention center. GENERATIONS CASINO opened 25 years ago but was completely remodeled, and the addition of a convention center was completed last month.
You are the senior vice president for ALLOWANCE PROPERTIES, a small hospitality management company that owns and operates three hotel properties. While each of the three properties are owned by ALLOWANCE PROPERTIES, there is no relation other than name. Each property is unique in its appearance, services and amenities.
You are the senior vice president for ALLOWANCE PROPERTIES, a small hospitality management company that owns and operates three hotel properties. While each of the three properties are owned by ALLOWANCE PROPERTIES, there is no relation other than name. Each property is unique in its appearance, services and amenities.
You are the senior vice president for ALLOWANCE PROPERTIES, a small hospitality management company that owns and operates three hotel properties. While each of the three properties are owned by ALLOWANCE PROPERTIES, there is no relation other than name. Each property is unique in its appearance, services and amenities.
You are the director of brand management for ESTRELLA HOTELS, a hospitality management company that owns and operates five different brands with over 2,000 locations. ESTRELLA HOTELS’ properties are all located in major metropolitan areas and surrounding suburbs.
You are the director of brand management for ESTRELLA HOTELS, a hospitality management company that owns and operates five different brands with over 2,000 locations. ESTRELLA HOTELS’ properties are all located in major metropolitan areas and surrounding suburbs.
You are the director of brand management for ESTRELLA HOTELS, a hospitality management company that owns and operates five different brands with over 2,000 locations. ESTRELLA HOTELS’ properties are all located in major metropolitan areas and surrounding suburbs.
You are the general manager of WATERFRONT INN, a hotel property located in a popular beach town. WATERFRONT INN has 200 guest rooms, a swimming pool, a fitness center, a lounge, and beach access. The property consistently meets 100% guest occupancy from March through early September.
You are the general manager of WATERFRONT INN, a hotel property located in a popular beach town. WATERFRONT INN has 200 guest rooms, a swimming pool, a fitness center, a lounge, and beach access. The property consistently meets 100% guest occupancy from March through early September.
You are the general manager of WATERFRONT INN, a hotel property located in a popular beach town. WATERFRONT INN has 200 guest rooms, a swimming pool, a fitness center, a lounge, and beach access. The property consistently meets 100% guest occupancy from March through early September.
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