Students are challenged with analyzing a real-world case study situation involving marketing and management functions and tasks in a restaurant or a food service business.
You are the director of marketing for GOOD COMPANY BREWERY, a restaurant and local craft brewery with four locations. GOOD COMPANY BREWERY is located in a metropolitan area that features a plethora of local restaurants and craft breweries.
You are the director of marketing for GOOD COMPANY BREWERY, a restaurant and local craft brewery with four locations. GOOD COMPANY BREWERY is located in a metropolitan area that features a plethora of local restaurants and craft breweries.
You are the director of marketing for GOOD COMPANY BREWERY, a restaurant and local craft brewery with four locations. GOOD COMPANY BREWERY is located in a metropolitan area that features a plethora of local restaurants and craft breweries.
You are the director of operations at LUCKY’S CHICKEN, a quick-serve restaurant chain with 1,000 locations. LUCKY’S CHICKEN first began operations in 1982, making it one of the youngest fried chicken chains in the nation.
You are the director of operations at LUCKY’S CHICKEN, a quick-serve restaurant chain with 1,000 locations. LUCKY’S CHICKEN first began operations in 1982, making it one of the youngest fried chicken chains in the nation.
You are the director of operations at LUCKY’S CHICKEN, a quick-serve restaurant chain with 1,000 locations. LUCKY’S CHICKEN first began operations in 1982, making it one of the youngest fried chicken chains in the nation.
You are the director of operations for LITE LUNCH, a chain of fast-casual restaurants. The chain has over 400 locations and its menu features soups, salads and sandwiches. Most of the menu items are approved for special diets, including low-calorie, low-fat, gluten-free and vegan options.
You are the director of operations for LITE LUNCH, a chain of fast-casual restaurants. The chain has over 400 locations and its menu features soups, salads and sandwiches. Most of the menu items are approved for special diets, including low-calorie, low-fat, gluten-free and vegan options.
You are the director of operations for LITE LUNCH, a chain of fast-casual restaurants. The chain has over 400 locations and its menu features soups, salads and sandwiches. Most of the menu items are approved for special diets, including low-calorie, low-fat, gluten-free and vegan options.
You are the director of marketing for FORK&KNIFE, a chain of casual dining restaurants with over 500 locations. The chain has been in business since the 1950s, but has seen the most significant growth from 1990-2009.
You are the director of marketing for FORK&KNIFE, a chain of casual dining restaurants with over 500 locations. The chain has been in business since the 1950s, but has seen the most significant growth from 1990-2009.
You are the director of marketing for FORK&KNIFE, a chain of casual dining restaurants with over 500 locations. The chain has been in business since the 1950s, but has seen the most significant growth from 1990-2009.