Collegiate
Restaurant and Food Service Management
Individual Case Study
Hospitality and Tourism
Students are challenged with analyzing a real-world case study situation involving marketing and management functions and tasks in a restaurant or a food service business.
You are the director of marketing for TASTY PIZZA, a pizza restaurant chain. There are over 500 TASTY PIZZA locations across the nation. Each location features take-out and delivery options, with no option for dine-in. All 500 TASTY PIZZAS are franchised, and the locations vary between urban metropolitan areas and small towns with minimal dining options.
You are the director of marketing for TASTY PIZZA, a pizza restaurant chain. There are over 500 TASTY PIZZA locations across the nation. Each location features take-out and delivery options, with no option for dine-in. All 500 TASTY PIZZAS are franchised, and the locations vary between urban metropolitan areas and small towns with minimal dining options.
You are the director of marketing for TASTY PIZZA, a pizza restaurant chain. There are over 500 TASTY PIZZA locations across the nation. Each location features take-out and delivery options, with no option for dine-in. All 500 TASTY PIZZAS are franchised, and the locations vary between urban metropolitan areas and small towns with minimal dining options.
You are the director of customer and client relations at TABLE FOR, an online and mobile app restaurant reservation service. TABLE FOR has over 60,000 restaurant partners that allow customers to make reservations at their establishments.
You are the director of customer and client relations at TABLE FOR, an online and mobile app restaurant reservation service. TABLE FOR has over 60,000 restaurant partners that allow customers to make reservations at their establishments.
You are the director of customer and client relations at TABLE FOR, an online and mobile app restaurant reservation service. TABLE FOR has over 60,000 restaurant partners that allow customers to make reservations at their establishments.
You are the director of marketing for GOOD COMPANY BREWERY, a restaurant and local craft brewery with four locations. GOOD COMPANY BREWERY is located in a metropolitan area that features a plethora of local restaurants and craft breweries.
You are the director of marketing for GOOD COMPANY BREWERY, a restaurant and local craft brewery with four locations. GOOD COMPANY BREWERY is located in a metropolitan area that features a plethora of local restaurants and craft breweries.
You are the director of marketing for GOOD COMPANY BREWERY, a restaurant and local craft brewery with four locations. GOOD COMPANY BREWERY is located in a metropolitan area that features a plethora of local restaurants and craft breweries.
You are the director of operations at LUCKY’S CHICKEN, a quick-serve restaurant chain with 1,000 locations. LUCKY’S CHICKEN first began operations in 1982, making it one of the youngest fried chicken chains in the nation.
You are the director of operations at LUCKY’S CHICKEN, a quick-serve restaurant chain with 1,000 locations. LUCKY’S CHICKEN first began operations in 1982, making it one of the youngest fried chicken chains in the nation.
You are the director of operations at LUCKY’S CHICKEN, a quick-serve restaurant chain with 1,000 locations. LUCKY’S CHICKEN first began operations in 1982, making it one of the youngest fried chicken chains in the nation.
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