Students are challenged with analyzing a real-world case study situation involving marketing and management functions and tasks in any business enterprise primarily engaged in satisfying the desire of people to make productive or enjoyable use of travel services.
You are the director of marketing at SNOWY HILLS, a popular ski resort. SNOWY HILLS sits in a mountainous town of 50,000 people. The city quadruples in size during the months of December through February, which is peak skiing season. SNOWY HILLS is only open during the peak season.
You are the director of marketing at SNOWY HILLS, a popular ski resort. SNOWY HILLS sits in a mountainous town of 50,000 people. The city quadruples in size during the months of December through February, which is peak skiing season. SNOWY HILLS is only open during the peak season.
You are the director of marketing at SNOWY HILLS, a popular ski resort. SNOWY HILLS sits in a mountainous town of 50,000 people. The city quadruples in size during the months of December through February, which is peak skiing season. SNOWY HILLS is only open during the peak season.
You are the director of community relations for JUMBO ENTERTAINMENT, a company that owns and operates two amusement parks. One of the amusement parks, WILD FAIR, has been in operation for just over three years. WILD FAIR features 48 attractions that sit on 125 acres of land in a city of just over 40,000 people. The city is located 30 miles outside of a metropolitan area.
You are the director of community relations for JUMBO ENTERTAINMENT, a company that owns and operates two amusement parks. One of the amusement parks, WILD FAIR, has been in operation for just over three years. WILD FAIR features 48 attractions that sit on 125 acres of land in a city of just over 40,000 people. The city is located 30 miles outside of a metropolitan area.
You are the director of community relations for JUMBO ENTERTAINMENT, a company that owns and operates two amusement parks. One of the amusement parks, WILD FAIR, has been in operation for just over three years. WILD FAIR features 48 attractions that sit on 125 acres of land in a city of just over 40,000 people. The city is located 30 miles outside of a metropolitan area.
You are the director of marketing for TRAVELSWITCH, an online company that facilitates peer-to-peer sales of unwanted, nonrefundable travel bookings. Unbeknownst to most travelers, over 80% of all travel bookings are eligible for transfer. Very few travel and tourism brands highlight their transfer policies in the terms and conditions. Customers that are unable to use travel bookings simply take the loss on nonrefundable tickets and reservations.
You are the director of marketing for TRAVELSWITCH, an online company that facilitates peer-to-peer sales of unwanted, nonrefundable travel bookings. Unbeknownst to most travelers, over 80% of all travel bookings are eligible for transfer. Very few travel and tourism brands highlight their transfer policies in the terms and conditions. Customers that are unable to use travel bookings simply take the loss on nonrefundable tickets and reservations.
You are the director of marketing for TRAVELSWITCH, an online company that facilitates peer-to-peer sales of unwanted, nonrefundable travel bookings. Unbeknownst to most travelers, over 80% of all travel bookings are eligible for transfer. Very few travel and tourism brands highlight their transfer policies in the terms and conditions. Customers that are unable to use travel bookings simply take the loss on nonrefundable tickets and reservations.
You are the director of marketing for CROSS-COUNTRY AIRLINES, an airline that services cities in North America. CROSS-COUNTRY is smaller than the major airlines and must share its hub with another airline. CROSS-COUNTRY will soon make a large international airport in a southern U.S. state its hub.
You are the director of marketing for CROSS-COUNTRY AIRLINES, an airline that services cities in North America. CROSS-COUNTRY is smaller than the major airlines and must share its hub with another airline. CROSS-COUNTRY will soon make a large international airport in a southern U.S. state its hub.
You are the director of marketing for CROSS-COUNTRY AIRLINES, an airline that services cities in North America. CROSS-COUNTRY is smaller than the major airlines and must share its hub with another airline. CROSS-COUNTRY will soon make a large international airport in a southern U.S. state its hub.