Collegiate

Travel and Tourism

Individual Case Study
Hospitality and Tourism

Overview

Students are challenged with analyzing a real-world case study situation involving marketing and management functions and tasks in any business enterprise primarily engaged in satisfying the desire of people to make productive or enjoyable use of travel services.

Participants

1

Exam

Hospitality and Tourism

Written Entry Page Limit

Appear Before a Judge

1 case study, 2nd for finalists

Prep Time

30 minutes

Interview Time

15 minutes
Sponsored by:

Related Resources

2020
Travel and Tourism
Marketing-Information Management
Role-Play

You are the director of community relations for JUMBO ENTERTAINMENT, a company that owns and operates two amusement parks. One of the amusement parks, WILD FAIR, has been in operation for just over three years. WILD FAIR features 48 attractions that sit on 125 acres of land in a city of just over 40,000 people. The city is located 30 miles outside of a metropolitan area.

Hidden Content:
Classroom Resources
Hospitality and Tourism
Role-Play
Marketing-Information Management
Travel and Tourism
2020
Travel and Tourism
Marketing-Information Management
Role-Play

You are the director of community relations for JUMBO ENTERTAINMENT, a company that owns and operates two amusement parks. One of the amusement parks, WILD FAIR, has been in operation for just over three years. WILD FAIR features 48 attractions that sit on 125 acres of land in a city of just over 40,000 people. The city is located 30 miles outside of a metropolitan area.

Hidden Content:
Classroom Resources
Hospitality and Tourism
Role-Play
Marketing-Information Management
Travel and Tourism
2020
Travel and Tourism
Marketing-Information Management
Role-Play

You are the director of community relations for JUMBO ENTERTAINMENT, a company that owns and operates two amusement parks. One of the amusement parks, WILD FAIR, has been in operation for just over three years. WILD FAIR features 48 attractions that sit on 125 acres of land in a city of just over 40,000 people. The city is located 30 miles outside of a metropolitan area.

Hidden Content:
Classroom Resources
Hospitality and Tourism
Role-Play
Marketing-Information Management
Travel and Tourism
2019
Travel and Tourism
Promotion
Role-Play

You are the director of marketing for TRAVELSWITCH, an online company that facilitates peer-to-peer sales of unwanted, nonrefundable travel bookings. Unbeknownst to most travelers, over 80% of all travel bookings are eligible for transfer. Very few travel and tourism brands highlight their transfer policies in the terms and conditions. Customers that are unable to use travel bookings simply take the loss on nonrefundable tickets and reservations.

Hidden Content:
Classroom Resources
Hospitality and Tourism
Role-Play
Promotion
Travel and Tourism
2019
Travel and Tourism
Promotion
Role-Play

You are the director of marketing for TRAVELSWITCH, an online company that facilitates peer-to-peer sales of unwanted, nonrefundable travel bookings. Unbeknownst to most travelers, over 80% of all travel bookings are eligible for transfer. Very few travel and tourism brands highlight their transfer policies in the terms and conditions. Customers that are unable to use travel bookings simply take the loss on nonrefundable tickets and reservations.

Hidden Content:
Classroom Resources
Hospitality and Tourism
Role-Play
Promotion
Travel and Tourism
2019
Travel and Tourism
Promotion
Role-Play

You are the director of marketing for TRAVELSWITCH, an online company that facilitates peer-to-peer sales of unwanted, nonrefundable travel bookings. Unbeknownst to most travelers, over 80% of all travel bookings are eligible for transfer. Very few travel and tourism brands highlight their transfer policies in the terms and conditions. Customers that are unable to use travel bookings simply take the loss on nonrefundable tickets and reservations.

Hidden Content:
Classroom Resources
Hospitality and Tourism
Role-Play
Promotion
Travel and Tourism