Students are challenged with analyzing a real-world case study situation involving marketing and management functions and tasks in any retail establishment.
You are the director of marketing research for PAGE BOOKSTORES, a national chain of bookstores with 1,000 locations. PAGE BOOKSTORES sells books, magazines, games, toys, music, movies, and small gifts. During the late 1990s, PAGE BOOKSTORES had over 2,000 store locations. The popularity of the internet and e-commerce retailers led to poor sales which caused executives to close over half of PAGE BOOKSTORES locations.
You are the director of marketing research for PAGE BOOKSTORES, a national chain of bookstores with 1,000 locations. PAGE BOOKSTORES sells books, magazines, games, toys, music, movies, and small gifts. During the late 1990s, PAGE BOOKSTORES had over 2,000 store locations. The popularity of the internet and e-commerce retailers led to poor sales which caused executives to close over half of PAGE BOOKSTORES locations.
You are the director of marketing research for PAGE BOOKSTORES, a national chain of bookstores with 1,000 locations. PAGE BOOKSTORES sells books, magazines, games, toys, music, movies, and small gifts. During the late 1990s, PAGE BOOKSTORES had over 2,000 store locations. The popularity of the internet and e-commerce retailers led to poor sales which caused executives to close over half of PAGE BOOKSTORES locations.
You are the regional vice president at PROPER, a retail chain that specializes in cosmetics, skincare brands, women’s and men’s fragrances, haircare products, and bath products. The stores cater to all beauty and care needs for both men and women. The company’s goal is that every customer finds the best products and feels confident and comfortable in its use.
You are the regional vice president at PROPER, a retail chain that specializes in cosmetics, skincare brands, women’s and men’s fragrances, haircare products, and bath products. The stores cater to all beauty and care needs for both men and women. The company’s goal is that every customer finds the best products and feels confident and comfortable in its use.
You are the regional vice president at PROPER, a retail chain that specializes in cosmetics, skincare brands, women’s and men’s fragrances, haircare products, and bath products. The stores cater to all beauty and care needs for both men and women. The company’s goal is that every customer finds the best products and feels confident and comfortable in its use.
You are to assume the role of director of operations for ROOMS BEYOND, a chain of home goods primarily for the bedroom, bathroom and kitchen. The CEO of the company is concerned about an online competitor’s membership program and wants you to create a program to rival it.
You are to assume the role of director of operations for ROOMS BEYOND, a chain of home goods primarily for the bedroom, bathroom and kitchen. The CEO of the company is concerned about an online competitor’s membership program and wants you to create a program to rival it.
You are to assume the role of director of operations for ROOMS BEYOND, a chain of home goods primarily for the bedroom, bathroom and kitchen. The CEO of the company is concerned about an online competitor’s membership program and wants you to create a program to rival it.
You are to assume the role of operations specialist for HEALTH CORNER, a national drugstore chain. The director of operations has asked you to create a solution to customer complaints of long wait times in the check-out lanes without decreasing customer service or sacrificing the customer experience.
You are to assume the role of operations specialist for HEALTH CORNER, a national drugstore chain. The director of operations has asked you to create a solution to customer complaints of long wait times in the check-out lanes without decreasing customer service or sacrificing the customer experience.
You are to assume the role of operations specialist for HEALTH CORNER, a national drugstore chain. The director of operations has asked you to create a solution to customer complaints of long wait times in the check-out lanes without decreasing customer service or sacrificing the customer experience.