Collegiate
Sales Management and Leadership
Individual Case Study
Marketing
Students are challenged with analyzing a real-world sales management case study situation, developing strategies to handle the situation, then conducting a meeting with one or more people with experience in sales.
You are the sales manager at RECLAIM, a store that sells reclaimed and refurbished flooring. The company sells extremely unique pieces of wood that is recycled as flooring. RECLAIM uses the wood from historic sites, vintage buildings and famous landmarks.
You are the sales manager at RECLAIM, a store that sells reclaimed and refurbished flooring. The company sells extremely unique pieces of wood that is recycled as flooring. RECLAIM uses the wood from historic sites, vintage buildings and famous landmarks.
You are the sales manager at RECLAIM, a store that sells reclaimed and refurbished flooring. The company sells extremely unique pieces of wood that is recycled as flooring. RECLAIM uses the wood from historic sites, vintage buildings and famous landmarks.
You are the regional sales manager at ROYAL FURNITURE, a chain of mid-priced furniture and home furnishings stores. The company is not as well-known as other chains that focus on luxury home products or value home products.
You are the regional sales manager at ROYAL FURNITURE, a chain of mid-priced furniture and home furnishings stores. The company is not as well-known as other chains that focus on luxury home products or value home products.
You are the regional sales manager at ROYAL FURNITURE, a chain of mid-priced furniture and home furnishings stores. The company is not as well-known as other chains that focus on luxury home products or value home products.
You are the director of the sales department at ABOVE STANDARD, a new company that produces educational resources for primary and secondary schools in the state. The content produced by ABOVE STANDARD focuses directly on the state’s standardized tests that are administered from grades 3 through 12.
You are the director of the sales department at ABOVE STANDARD, a new company that produces educational resources for primary and secondary schools in the state. The content produced by ABOVE STANDARD focuses directly on the state’s standardized tests that are administered from grades 3 through 12.
You are the director of the sales department at ABOVE STANDARD, a new company that produces educational resources for primary and secondary schools in the state. The content produced by ABOVE STANDARD focuses directly on the state’s standardized tests that are administered from grades 3 through 12.
You are the sales manager for a local ENCOMPASS INSURANCE AGENCY office. The sales team you manage works with businesses in the community to provide insurance coverage for various needs. ENCOMPASS INSURANCE AGENCY is a widely known agency, and the community you serve is a large metropolitan area.
You are the sales manager for a local ENCOMPASS INSURANCE AGENCY office. The sales team you manage works with businesses in the community to provide insurance coverage for various needs. ENCOMPASS INSURANCE AGENCY is a widely known agency, and the community you serve is a large metropolitan area.
You are the sales manager for a local ENCOMPASS INSURANCE AGENCY office. The sales team you manage works with businesses in the community to provide insurance coverage for various needs. ENCOMPASS INSURANCE AGENCY is a widely known agency, and the community you serve is a large metropolitan area.
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