Students are challenged with analyzing a real-world case study situation involving marketing and management functions and tasks in retail establishments, wholesale establishments and manufacturing firms primarily engaged in the merchandising and marketing of clothing and related articles for personal wear.
You are the director of marketing for HIM&HER, an apparel company that markets premium casualwear and professional attire for males and females. HIM&HER has over 500 physical store locations in the United States and 40 locations in Canada. The apparel chain is known for high-quality apparel and accessories and tends to market to middle-class to upper-middle-class clientele.
You are the director of marketing for HIM&HER, an apparel company that markets premium casualwear and professional attire for males and females. HIM&HER has over 500 physical store locations in the United States and 40 locations in Canada. The apparel chain is known for high-quality apparel and accessories and tends to market to middle-class to upper-middle-class clientele.
You are the director of marketing for HIM&HER, an apparel company that markets premium casualwear and professional attire for males and females. HIM&HER has over 500 physical store locations in the United States and 40 locations in Canada. The apparel chain is known for high-quality apparel and accessories and tends to market to middle-class to upper-middle-class clientele.
You are the director of merchandising for MATTE, an upscale children’s clothing store. MATTE specializes in high-quality apparel for school-aged children. MATTE has marketed itself as a boutique store since it began in 2000. The 100 physical stores are all located in high-end shopping malls, all in major metropolitan areas or their suburbs.
You are the director of merchandising for MATTE, an upscale children’s clothing store. MATTE specializes in high-quality apparel for school-aged children. MATTE has marketed itself as a boutique store since it began in 2000. The 100 physical stores are all located in high-end shopping malls, all in major metropolitan areas or their suburbs.
You are the director of merchandising for MATTE, an upscale children’s clothing store. MATTE specializes in high-quality apparel for school-aged children. MATTE has marketed itself as a boutique store since it began in 2000. The 100 physical stores are all located in high-end shopping malls, all in major metropolitan areas or their suburbs.
You are the regional manager for MAP, a clothing and accessories retailer. MAP has over 2,000 store locations and sells moderately priced apparel and accessories for both men and women. MAP was at the peak of its success in the mid-1990s, offering fashionable and trendy khaki pants and solid-color cotton t-shirts. Since that time, the retailer has struggled to reach the same popularity and profitability.
You are the regional manager for MAP, a clothing and accessories retailer. MAP has over 2,000 store locations and sells moderately priced apparel and accessories for both men and women. MAP was at the peak of its success in the mid-1990s, offering fashionable and trendy khaki pants and solid-color cotton t-shirts. Since that time, the retailer has struggled to reach the same popularity and profitability.
You are the regional manager for MAP, a clothing and accessories retailer. MAP has over 2,000 store locations and sells moderately priced apparel and accessories for both men and women. MAP was at the peak of its success in the mid-1990s, offering fashionable and trendy khaki pants and solid-color cotton t-shirts. Since that time, the retailer has struggled to reach the same popularity and profitability.
You are the director of marketing for DUKE, a retailer that sells apparel and accessories for young men. DUKE sells a wide variety of hip, trendy men’s clothing along with shoes and other accessories. While the retailer is not upscale, the prices are higher than other men’s clothing stores. Employees are called stylists rather than associates.
You are the director of marketing for DUKE, a retailer that sells apparel and accessories for young men. DUKE sells a wide variety of hip, trendy men’s clothing along with shoes and other accessories. While the retailer is not upscale, the prices are higher than other men’s clothing stores. Employees are called stylists rather than associates.
You are the director of marketing for DUKE, a retailer that sells apparel and accessories for young men. DUKE sells a wide variety of hip, trendy men’s clothing along with shoes and other accessories. While the retailer is not upscale, the prices are higher than other men’s clothing stores. Employees are called stylists rather than associates.