Collegiate
Marketing Communications
Team Case Study
Marketing
A team of two students are challenged with analyzing a real-world marketing communications case study situation including marketing functions and tasks that inform, persuade or remind a target market of ideas, experiences, goods or services and then presenting solutions.
You are the director of marketing and the director of customer relations for PUZZLE & GAME WAREHOUSE, an online retailer of puzzles and games for all ages. PUZZLE & GAME WAREHOUSE has hundreds of puzzles and games varying in age range, number of players, level of difficulty, length of game play and other categories.
You are the director of marketing and the director of customer relations for PUZZLE & GAME WAREHOUSE, an online retailer of puzzles and games for all ages. PUZZLE & GAME WAREHOUSE has hundreds of puzzles and games varying in age range, number of players, level of difficulty, length of game play and other categories.
You are the director of marketing and the director of customer relations for PUZZLE & GAME WAREHOUSE, an online retailer of puzzles and games for all ages. PUZZLE & GAME WAREHOUSE has hundreds of puzzles and games varying in age range, number of players, level of difficulty, length of game play and other categories.
You are the director of partner relations and the marketing communications specialist for GET WELL SOON, a nonprofit organization that runs a video-sharing website for celebrities to record messages to hospitalized or severely ill children.
You are the director of partner relations and the marketing communications specialist for GET WELL SOON, a nonprofit organization that runs a video-sharing website for celebrities to record messages to hospitalized or severely ill children.
You are the director of partner relations and the marketing communications specialist for GET WELL SOON, a nonprofit organization that runs a video-sharing website for celebrities to record messages to hospitalized or severely ill children.
You are the director of marketing and the marketing communications specialist for CAPITOL CITY MUSEUM OF MODERN ART. The museum is located in a large, populous city in the United States.
You are the director of marketing and the marketing communications specialist for CAPITOL CITY MUSEUM OF MODERN ART. The museum is located in a large, populous city in the United States.
You are the director of marketing and the marketing communications specialist for CAPITOL CITY MUSEUM OF MODERN ART. The museum is located in a large, populous city in the United States.
You are the regional marketing manager and the marketing communications specialist for ALL ABOUT PETS, a retail chain specializing in pet products and services. There are ten ALL ABOUT PETS stores in the region and 60 total stores spanning five states.
You are the regional marketing manager and the marketing communications specialist for ALL ABOUT PETS, a retail chain specializing in pet products and services. There are ten ALL ABOUT PETS stores in the region and 60 total stores spanning five states.
You are the regional marketing manager and the marketing communications specialist for ALL ABOUT PETS, a retail chain specializing in pet products and services. There are ten ALL ABOUT PETS stores in the region and 60 total stores spanning five states.
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