As an integral part of the classroom curriculum, DECA’s industry-validated competitive events are aligned with the National Curriculum Standards in the career clusters of marketing, business management and administration, finance, and hospitality and tourism. DECA’s flagship evaluation process involves students in both a written component such as an exam or report and an interactive component with an industry professional serving as a judge. DECA’s competitive events directly contribute to every student being college and career ready when they graduate from high school.

COMPETITIVE EVENTS BY CAREER CLUSTER

 

BUSINESS MANAGEMENT + ADMINISTRATION

Business Law and Ethics Team Decision Making
Business Services Operations Research
Human Resources Management Series
Principles of Business Management and Administration
 
 
 
 

 

ENTREPRENEURSHIP

Business Growth Plan
Entrepreneurship Promotion Project
Entrepreneurship Series
Entrepreneurship Team Decision Making
Franchise Business Plan
Independent Business Plan
Innovation Plan
International Business Plan
Start-up Business Plan

 

FINANCE

 

Accounting Applications Series
Business Finance Series
Finance Operations Research
Financial Consulting
Financial Services Team Decision Making
Principles of Finance
Stock Market Game
Virtual Business Challenge – Accounting

 

HOSPITALITY + TOURISM

Hospitality Services Team Decision Making
Hospitality and Tourism Operations Research
Hospitality and Tourism Professional Selling
Hotel and Lodging Management Series
Principles of Hospitality and Tourism
Quick Serve Restaurant Management Series
Restaurant and Food Service Management Series
Travel and Tourism Team Decision Making
Virtual Business Challenge -Hotel Management
Virtual Business Challenge – Restaurant

 

MARKETING

 

Apparel and Accessories Marketing Series
Automotive Services Marketing Series
Business Services Marketing Series
Buying and Merchandising Operations Research
Buying and Merchandising Team Decision Making
Community Service Project
Creative Marketing Project
Food Marketing Series
Integrated Marketing Campaign–Event
Integrated Marketing Campaign–Product
Integrated Marketing Campaign–Service
Learn and Earn Project
Marketing Communications Series
Marketing Management Team Decision Making
Principles of Marketing
Professional Selling
Public Relations Project
Retail Merchandising Series
Sports and Entertainment Marketing Operations Research
Sports and Entertainment Marketing Series
Sports and Entertainment Marketing Team Decision Making
Virtual Business Challenge – Fashion
Virtual Business Challenge – Retail
Virtual Business Challenge – Sports

 

PERSONAL FINANCIAL LITERACY

Financial Literacy Promotion Project
Personal Financial Literacy
Virtual Business Challenge – Personal Finance

COMPETITIVE EVENTS BY CATEGORY

PRINCIPLES OF BUSINESS ADMINISTRATION EVENTS

DECA’s Principles of Business Administration Events measure the student’s proficiency in those knowledge and skills identified by career practitioners as common academic and technical content across marketing, finance, hospitality, and business management and administration. The Principles of Business Administration Events are designed for first-year DECA members who are enrolled in introductory-level principles of marketing/business courses.

PARTICIPANTS

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1 participant

EXAM

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Business Administration Core

APPEAR BEFORE A JUDGE

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1 role-play; 2nd for finalists

PREPARATION TIME

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10 minutes

INTERVIEW TIME

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10 minutes

EVENT

CAREER CLUSTER & ACRONYM

DESCRIPTION

RESOURCES

Principles of Business Management and Administration

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PBM

The business situation will use language associated with careers in Administrative Services, Business Information Management, General Management, Human Resources Management, and Operations Management.

Principles of Finance

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PFN

The business situation will use language associated with careers in Accounting, Banking Services, Business Finance, Insurance and Securities, and Investments.

Principles of Hospitality and Tourism

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PHT

The business situation will use language associated with careers in Hotels, Restaurants, and Tourism and Travel.

Principles of Marketing

PMK

The business situation will use language associated with careers in Marketing Communications, Marketing Management, Marketing Research, Merchandising and Professional Selling.

TEAM DECISION EVENTS

DECA’s Team Decision Making Events provide an opportunity for participants to analyze one or a combination of elements essential to the effective operation of a business in the specific career area. The business situation to be analyzed will be presented as a case study.

PARTICIPANTS

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2 participants

EXAM

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Career Cluster Exam

APPEAR BEFORE A JUDGE

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1 case study; 2nd for finalists

PREPARATION TIME

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30 minutes

INTERVIEW TIME

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15 minutes

EVENT

CAREER CLUSTER & ACRONYM

DESCRIPTION

RESOURCES

Business Law and Ethics

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BLTDM

For the purposes of this event, business law is U.S. law and will include contracts, product liability, employment and types of business ownership. The ethics component involves evaluating competing social values that may reasonably be argued from either side.

Buying and Merchandising

BTDM

Employees in buying and merchandising positions get the product into the hands of the customer. This process includes forecasting, planning, buying, displaying, selling and providing customer service.

Entrepreneurship

ETDM

Entrepreneurship includes the ability to recognize opportunities and to act on them, determine needs, identify markets, utilize marketing research, identify sources of capital and use management skills.

Financial Services

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FTDM

Financial services refer to services offered in the finance industry by financial institutions. Concepts include understanding the source and purpose of financial statements, the impact of management decisions on statements, and the analysis and interpretation of data for planning purposes.

Hospitality Services

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HTDM

Hospitality services include marketing and management functions and tasks that can be applied in hotels, motels, lodging services, related convention services, and related food and beverage services.

Marketing Management

MTDM

Marketing management includes marketing and management functions and tasks that can be applied broadly in a non-retail marketing environment.

Sports and Entertainment Marketing

STDM

Sports and entertainment marketing includes marketing functions and tasks that can be applied in amateur or professional sports or sporting events, entertainment or entertainment events, selling or renting of supplies and equipment (other than vehicles) used for recreational or sporting purposes, products and services related to hobbies or cultural events, or businesses primarily engaged in satisfying the desire to make productive or enjoyable use of leisure time.

Travel and Tourism

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TTDM

Travel and tourism includes marketing and management functions and tasks that can be applied in enterprises engaged in passenger transportation, travel service, attracting and serving the traveling public, arranging tours or acting as independent ticket agencies, and other services incidental to the travel or tourism industry.

INDIVIDUAL SERIES EVENTS

DECA’s Individual Series Events effectively measure students’ proficiency in the knowledge and skills identified by occupational practitioners as essential to success in a given career. Participants receive recognition for achievement in each role-play scenario and in the series as a whole.

PARTICIPANTS

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1 participant

EXAM

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Career Cluster Exam

APPEAR BEFORE A JUDGE

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2 role-plays; 3rd for finalists

PREPARATION TIME

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10 minutes

INTERVIEW TIME

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10 minutes

EVENT

CAREER CLUSTER & ACRONYM

DESCRIPTION

RESOURCES

Accounting Applications

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ACT

Students will be challenged to perform management functions and tasks focusing on the application of financial data to business planning, including collection and organization of data, development and use of reports, and analysis of data to make business decisions. Concepts include understanding the source and purpose of financial statements, the impact of management decisions on statements, and the analysis and interpretation of data for planning purposes.

Apparel and Accessories Marketing

AAM

Students will be challenged to perform marketing and management functions and tasks in retail establishments, wholesale establishments and/or manufacturing firms primarily engaged in the marketing of clothing and related articles for personal wear and adornment.

Automotive Services Marketing

ASM

Students will be challenged to perform marketing and management functions and tasks related to auto dealers, service stations and related businesses or auto parts stores.

Business Finance

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BFS

Students will be challenged to perform management functions and tasks focusing on high-level financial and business planning, including collection and organization of data, development and use of reports, and analysis of data to make business decisions. Concepts include understanding the source and purpose of financial statements, the impact of management decisions on statements, and the analysis and interpretation of data for corporate planning purposes.

Business Services Marketing

BSM

Students will be challenged to perform marketing functions and tasks involved in providing services to businesses on a fee or contract basis or providing services to consumers.

Entrepreneurship

ENT

Students will be challenged to perform the ability to recognize opportunities and to act on them, determine needs, identify markets, utilize marketing research, identify sources of capital and use management skills.

Food Marketing

FMS

Students will be challenged to perform marketing and management functions and tasks in retail establishments, wholesale establishments and manufacturing firms resulting in the sale of food.

Hotel and Lodging Management

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HLM

Students will be challenged to perform marketing and management functions and tasks in hotels, motels, lodging services, convention services, and food and beverage services.

Human Resources Management

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HRM

Students will be challenged to perform management functions and tasks focusing on staffing, recruitment, selection, training, performance appraisal, compensation and safety training.

Marketing Communications

MCS

Students will be challenged to perform marketing communications and functions and tasks that inform, persuade, or remind a target market of ideas experiences, goods or services.

Quick Serve Restaurant Management

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QSRM

Students will be challenged to perform marketing and management functions and tasks in retail establishments, wholesale establishments and manufacturing firms primarily engaged in the quick-serve restaurant industry.

Restaurant and Food Service Management

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RFSM

Students will be challenged to perform marketing and management functions and tasks in a full-service restaurant or a food-service business.

Retail Merchandising

RMS

Students will be challenged to perform marketing and management functions and tasks that can be applied in any retail establishment.

Sports and Entertainment Marketing

SEM

Students will be challenged to perform marketing and management functions and tasks related to amateur or professional sports or sporting events, entertainment or entertainment events, selling or renting of supplies and equipment (other than vehicles) used for recreational or sporting purposes, products and services related to hobbies or cultural events, or businesses primarily engaged in satisfying the desire to make productive or enjoyable use of leisure time.

PERSONAL FINANCIAL LITERACY EVENT

DECA’s Personal Financial Literacy Event measures the personal finance knowledge and skills that K-12 students should possess. The Personal Financial Literacy Event is designed to measure the student’s ability to apply reliable information and systematic decision making to personal financial decisions. The Personal Financial Literacy Event is designed for DECA members who are enrolled in personal finance and financial literacy courses.

PARTICIPANTS

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1 participant

EXAM

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Financial Literacy

APPEAR BEFORE A JUDGE

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1 role-play; 2nd for finalists

PREPARATION TIME

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10 minutes

INTERVIEW TIME

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10 minutes

EVENT

CAREER CLUSTER & ACRONYM

DESCRIPTION

RESOURCES

Personal Financial Literacy

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PFL

Students will be assessed on their knowledge of areas such as: financial responsibility and decision making, income and careers, planning and money management, credit and debt, risk management and insurance, and saving and investing.

BUSINESS OPERATIONS RESEARCH EVENTS

DECA’s Business Operations Research Events provide opportunities for participants to demonstrate knowledge and skills needed by management personnel. Students conduct actual research studies in their communities.

PARTICIPANTS

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1 to 3 participants

WRITTEN ENTRY PAGES ALLOWED

20 pages

APPEAR BEFORE A JUDGE

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Present research and plan

PRESENTATION TIME

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15 minutes

EVENT

CAREER CLUSTER & ACRONYM

DESCRIPTION

RESOURCES

Business Services Operations

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BOR

Business Services includes human resources, information technology and personal and contracted services businesses.

Buying and Merchandising Operations

BMOR

Buying and Merchandising includes retail and wholesale businesses that provide consumer goods.

Finance Operations

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FOR

Finance includes banks, credit unions, accounting, investments and other financial businesses.

Hospitality and Tourism Operations

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HTOR

Hospitality and Tourism includes hotels, restaurants and tourism-related businesses.

Sports and Entertainment Marketing Operations

SEOR

Sports and Entertainment Marketing includes businesses that conduct sporting and/or entertainment events.

CHAPTER TEAM EVENTS

DECA’s Chapter Team Events provide opportunities to engage chapter members in large-scale school and/or community activities.  Chapters plan, implement, and evaluate activities to make a positive impact in their schools and communities.

PARTICIPANTS

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1 to 3 chapter representatives

WRITTEN ENTRY PAGES ALLOWED

20 pages

APPEAR BEFORE A JUDGE

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Present project

PRESENTATION TIME

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15 minutes

EVENT

CAREER CLUSTER & ACRONYM

DESCRIPTION

RESOURCES

Community Service Project

CSP

The Community Service Project provides an opportunity for chapter members to develop a better understanding of the role civic activities have in society, to make a contribution to a community service or charity, and to learn and apply the principles of the numerous components of marketing management. Chapter members demonstrate the knowledge and skills necessary in planning, organizing, implementing and evaluating a community service project.

Creative Marketing Project

CMP

The Creative Marketing Project is a research study in the marketing field, planned, conducted and reported by a DECA chapter, the use of which will measurably improve the marketing activities of an individual company, a group of companies (such as a shopping mall), an organization, a club or the business community.

Entrepreneurship Promotion Project

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EPP

The Entrepreneurship Promotion Project is a chapter project that develops the economic and marketing knowledge and skills necessary to be successful in a global economy. After learning the economic principles associated with entrepreneurship, chapter members will utilize their marketing knowledge and skills to communicate the benefits of entrepreneurship to others.

Financial Literacy Promotion Project

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FLPP

The Financial Literacy Promotion Project is a chapter project that develops the economic and marketing knowledge and skills necessary to be successful in a global economy. After learning the economic principles associated with financial literacy, chapter members will utilize their marketing knowledge and skills to communicate the benefits of financial literacy to others.

Learn and Earn Project

LEP

The Learn and Earn Project applies entrepreneurial knowledge and skills to a single sales/service activity to be run as a real business venture. In a sense, the project is a chapter entrepreneurship project.

Public Relations Project

PRP

The purpose of the Public Relations Project is to provide an opportunity for the chapter members to demonstrate the knowledge and skills needed in planning, organizing, implementing and evaluating a single public relations campaign conducted by the chapter. The campaign may focus on any topic or subject of interest to the chapter.

ENTREPRENEURSHIP EVENTS

DECA’s Entrepreneurship Events provide opportunities to explore entrepreneurial concepts from idea generation, business planning, to growing an existing business.

PARTICIPANTS

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1 to 3 participants

WRITTEN ENTRY PAGES ALLOWED

10 pages

APPEAR BEFORE A JUDGE

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Present plan

PRESENTATION TIME

competitive_events_time15

15 minutes

EVENT

CAREER CLUSTER & ACRONYM

DESCRIPTION

RESOURCES

Innovation Plan

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EIP

The Innovation Plan Event involves the idea generation and opportunity recognition needed to take advantage of market opportunities to introduce a new business, product or service. Any type of business, product or service may be used.

Start-Up Business Plan

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ESB

The purpose of the Start-Up Business Plan Event is to provide an opportunity for the participant to develop and present a proposal to form a business. The event provides an opportunity for a participant to develop and demonstrate mastery of essential knowledge and skills as they apply to the analysis of a business opportunity.

PARTICIPANTS

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1 to 3 participants

WRITTEN ENTRY PAGES ALLOWED

20 pages

APPEAR BEFORE A JUDGE

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Present proposal or plan

PRESENTATION TIME

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15 minutes

EVENT

CAREER CLUSTER & ACRONYM

DESCRIPTION

RESOURCES

Independent Business Plan

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EIB

The Independent Business Plan Event involves the development of a comprehensive proposal to start a new business. Any type of business may be used.

International Business Plan

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IBP

The International Business Plan Event involves the development of a proposal to start a new business venture in an international setting. Any type of business may be used.

Business Growth Plan

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EBG

The Business Growth Plan involves the idea generation and strategy development needed to grow an existing business. Participants in the Business Growth Plan will analyze their current business operations and identify opportunities to grow and expand the business. 

Franchise Business Plan

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EFB

The purpose of the Franchise Business Plan Event is designed for participants to present a comprehensive business plan proposal to buy into an existing franchise. The participant seeks to become a franchisee. 

INTEGRATED MARKETING CAMPAIGN EVENTS

DECA’s Integrated Marketing Campaign Events provide opportunities for members to develop an integrated marketing campaign of no more than 45 days in length for a real event, product or service and present the campaign in a role-play situation.

PARTICIPANTS

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1 to 3 participants

EXAM

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Marketing Exam

WRITTEN ENTRY PAGES ALLOWED

10 pages

APPEAR BEFORE A JUDGE

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Present campaign

PRESENTATION TIME

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15 minutes

EVENT

CAREER CLUSTER & ACRONYM

DESCRIPTION

RESOURCES

Integrated Marketing Campaign–Event

IMCE

Integrated Marketing Campaign—Event includes a campaign that is related to any sports and entertainment event and/or company event. Examples include concerts, festivals, fairs, tournaments, pet adoption day, charity events, etc. 

Integrated Marketing Campaign–Product 

IMCP

Integrated Marketing Campaign—Product includes a campaign that is related to any hard/soft line retail products including e-commerce. Examples include apparel and accessories, retail products, etc. 

Integrated Marketing Campaign–Service

IMCS

Integrated Marketing Campaign—Service includes a campaign that is related to any service or intangible product. Examples may include pet services, golf lessons, health care services, salons, restaurants, amusement parks, etc. 

PROFESSIONAL SELLING AND CONSULTING EVENTS

DECA’s Professional Selling and Consulting Events provide an opportunity for participants to demonstrate skills needed for a career in sales and/or consulting. Participants will organize and deliver a sales presentation or consultation for one or more products/services/customers.

PARTICIPANTS

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1 participant

EXAM

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Career Cluster Exam

APPEAR BEFORE A JUDGE

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Consultation or sales presentation

PRESENTATION TIME

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15 minutes

EVENT

CAREER CLUSTER & ACRONYM

DESCRIPTION

RESOURCES

Financial Consulting

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FCE

 For 2018-2019 you will assume the role of a financial consultant. A young professional has come to you for advice on setting a monthly budget including recommendations on a savings plan. The young professional’s annual salary is $40,000. The young professional has student loans, wants to live a millennial lifestyle and save for the future. The young professional would like you to make recommendations for a monthly budget. 

Hospitality and Tourism Professional Selling

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HTPS

 For 2018-2019 you will assume the role of a sales manager for a convention and visitors bureau of a major city. A potential client is interested in holding its annual conference for 4,000 attendees in your city and is meeting with you to hear about your city’s meeting package. At a minimum, you should discuss convention facilities, hotel package, potential attractions and transportation. 

Professional Selling

PSE

 For 2018-2019 you will assume the role of a sales representative of a security services firm. A general manager of a retail store has scheduled a meeting with you because he/she is seeking a firm to provide security services for the store. The general manager wants to learn about your firm’s services as they relate to security guards, security equipment and alarms, loss prevention strategies and more.

ONLINE EVENTS

DECA’s Online Events provide opportunities for students to participate in online simulations to learn how to invest in the stock market, manage personal finances, or operate a business venture.

PARTICIPANTS

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1 to 3 participants

WRITTEN ENTRY PAGES ALLOWED

10 pages

APPEAR BEFORE A JUDGE

competitive_events_judge

Present portfolio

PRESENTATION TIME

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15 minutes

EVENT

CAREER CLUSTER & ACRONYM

DESCRIPTION

RESOURCES

Stock Market Game

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SMG

Participants in the Stock Market Game develop and manage an investment portfolio. Each participating team manages all aspects of the portfolio including stock selection, buying and selling. The goal of the competition is to increase the value of the beginning portfolio.

PARTICIPANTS

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1 to 3 participants

EVENT

CAREER CLUSTER & ACRONYM

DESCRIPTION

RESOURCES

Virtual Business Challenge-Accounting

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VBCAC

In the VBC Accounting track, participants will use forensic accounting to identify fraud & errors and use managerial accounting techniques to maximize profits. Participants will analyze accounting documents such as T-accounts, worksheets, journals & the general ledger as well as source documents such as time sheets, customer invoices, pay records and more in order to identify issues.

Virtual Business Challenge-Fashion

VBCFA

In the VBC Fashion track, participants will scour runway and street blogs for emerging and viral fashion trends; manage marketing, business and fashion-specific concepts such as design, buying, pricing and markdowns, social media promotion, window display and merchandising within their own fashion design business; and interpret actions, charts and reports, such as the Income Statement and the “Instatrend” report in order to make strategic marketing decisions for their fashion business to optimize profitability.

Virtual Business Challenge-Hotel Management

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VBCHM

In the VBC Hotel Management track, participants will manage various aspects of a hotel such as determining room rates, making bids on group sales and setting front desk and housekeeping staffing schedules. Participants will monitor their competitors, analyze various reports and financial information as well as keep a close watch on ratings and social media feedback.

Virtual Business Challenge-Personal Finance

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VBCPF

In the VBC Personal Finance track, participants will manage bank accounts, credit and debit cards, bills, credit scores, taxes, insurance and investing. Participants will interpret actions, charts and graphs to make strategic financial decisions and optimize net worth.

Virtual Business Challenge-Restaurant

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VBCRS

In the VBC Restaurant track, participants will manage specific marketing and business concepts such as market research, menu design and pricing, advertising strategies and purchasing within a restaurant. Participants will interpret actions, reports and financial information in order to make strategic marketing decisions for their restaurant to optimize profitability.

Virtual Business Challenge-Retail

VBCRT

In the VBC Retailing track, participants will manage specific marketing concepts such as pricing, purchasing and promotion within a convenience store. Participants will interpret actions, charts and graphs in order to make strategic marketing decisions for their store to optimize profitability.

Virtual Business Challenge-Sports

VBCSP

In the VBC Sports track, participants will manage specific marketing concepts such as ticket pricing, media planning and sponsorships within a football franchise. Participants will interpret actions, charts and graphs in order to make strategic marketing decisions for their franchise to optimize profitability.