Apparel and Accessories Marketing Series

You are to assume the role of the assistant manager at Junkyard, a large clothing store in a city with 85,000 people. The store manager (judge) wants you to determine how to minimize return fraud from ship-to-store orders.

You are to assume the role of the assistant manager at Junkyard, a large clothing store in a city with 85,000 people. The store manager (judge) wants you to determine how to minimize return fraud from ship-to-store orders.

You are to assume the role of the marketing manager at Other Things, an apparel chain that sells pajamas, undergarments and athleisurewear. The director of merchandising (judge) wants you to create an exploratory research method to determine customer interest in additional product lines.

You are to assume the role of the marketing manager at Other Things, an apparel chain that sells pajamas, undergarments and athleisurewear. The director of merchandising (judge) wants you to create an exploratory research method to determine customer interest in additional product lines.

You are to assume the role of the marketing manager for Blue Fin, a mid-priced apparel retailer. The director of marketing (judge) wants you to develop a marketing plan that will reduce the amount of seasonal clearance at distribution centers and in stores.

You are to assume the role of the marketing manager for Blue Fin, a mid-priced apparel retailer. The director of marketing (judge) wants you to develop a marketing plan that will reduce the amount of seasonal clearance at distribution centers and in stores.

You are to assume the role of the merchandising manager for Bright Ties, a women’s apparel retailer. The director of merchandising (judge) wants your help in planning merchandise assortment to appeal to a new demographic.

You are to assume the role of the merchandising manager for Bright Ties, a women’s apparel retailer. The director of merchandising (judge) wants your help in planning merchandise assortment to appeal to a new demographic.