It's the concrete jungle where dreams are made,
and the city becomes the living classroom
for DECA members as they explore marketing, finance,
fashion, hospitality and so much more!

The 2020 New York Experience has been canceled.

As there are many different scenarios across our membership and local restrictions continue to make it impossible and impracticable to meet, DECA Inc. will not host in-person events for the remainder of the 2020 calendar year. While we understand educational conferences provide opportunities to experience DECA beyond the classroom, we also prioritize the health, safety and well-being of our DECA community. DECA Inc. will utilize resources to provide more virtual educational opportunities for both the high school and collegiate divisions this fall.



Explore two iconic New York neighborhoods on a guided walking tour. Learn about the history and development of these diverse communities, and get a first-hand look at how small, local businesses have thrived here for generations.

Sports & Entertainment Marketing

Tour Madison Square Garden, the world’s most famous arena home to sporting events, concerts and more.

Destination Marketing

Experience the hustle and bustle of New York City while learning from those who are making the city one of the most popular destinations.

And so much more!

Learn from NBC Studios, visit the Empire State Building and iconic Radio City Music Hall, and so much more!


This conference reinforces concepts taught in marketing, finance, hospitality and fashion merchandising classes.

  • Describe the role of financial institutions
  • Explain types of financial markets
  • Discuss the impact of technology on the banking industry
  • Explain career opportunities in merchandising
  • Explain the relationship between customer service and distribution
  • Explain current retail trends driven by global trade
  • Explain career opportunities in hospitality
  • Describe the role of sales and marketing in hospitality
  • Explain the role of promotion as a marketing function
  • Identify the impact of product life cycles on marketing decisions

Source: National Curriculum Standards for Business Administration


2021: November 17-20 | December 1-4

Check out the conference highlights as they are announced on DECA Direct Online READ NOW