High School

Sports and Entertainment Marketing Conference

When it comes to learning from the professionals in these popular industries, this conference cannot be rivaled.

February 1-5, 2023
Orlando, FL

Conference
Highlights

Sports Marketing

Home to world-class professional and college sports, Florida sports executives show their efforts to make Florida a leader in the sporting industry.

Entertainment Marketing

Universal Studios marketing executives pull out all stops to show DECA members the behind-the-scenes activities that it takes to be a leading theme park and resort.

Learn from the Pros

The conference speakers are dynamic professionals who experience the sports and entertainment marketing industry on a daily basis. They share their career paths and tips for success.

Insider’s Perspective

The theme parks become the living classroom to complement the lessons from conference speakers.

Classroom Connection

Extend Learning Beyond the Classroom

  • Describe the nature of target marketing in sports/entertainment marketing
  • Describe pricing issues associated with sports/entertainment products
  • Explain advertising media used in the sports/entertainment industries
  • Explain the use of licensing in sports/entertainment marketing
  • Explain career opportunities in sports/entertainment marketing
  • Explain the need for sports/entertainment marketing information
  • Identify “out-of-the-box” sales promotion ideas for sports/entertainment events
  • Measure economic impact of sports/entertainment events

THIS IS HOW WE DO DECA

Advisor Professional Learning

REGISTRATION

Key Information

Get ready to immerse yourself in this educational experience! The information below will guide you through the registration process.

Venue

Universal’s Cabana Bay Beach Resort
6550 Adventure Way, Orlando, FL 32819

Registration Deadline

December 1, 2022

Registration is a two-step process:

  1. DECA members must first be in our online membership system.
  2. Once they have been submitted, you can register them for the conference through our online registration system by selecting “Conferences.”

For complete registration instructions, please refer to the conference registration guide.

Deadline: December 1, 2022

All student attendees must be on a submitted DECA membership roster to register. Collect the following information from each attendee to complete the registration process:

  • First name
  • Last name
  • T-shirt size
  • Check-in/check-out dates
  • Disney park selection
  • Disney transportation selection
  • Optional meal vouchers and upgrades

    Universal’s Cabana Bay Beach Resort
    6550 Adventure Way
    Orlando, FL 32819

    Conference participants must stay at the conference hotel for a minimum of three (3) nights. Hotel policy allows a maximum of four guests in a room with two double beds. Make your hotel reservations in the online registration system with DECA Inc. As DECA Inc. holds tax-exempt status, DECA Inc. will manage hotel reservations.

    PLAN YOUR TRAVEL

    Get to Orlando

    With over 100+ attractions across the city and seven of the world’s top theme parks, Orlando is unlike any other destination full of unforgettable experiences waiting for you to explore. After your DECA activities have wrapped for the day, escape to a world of imagination and fantasy that will leave you feeling refreshed and inspired.

    CONNECT WITH ATTENDEES

    Get Involved

    Each of DECA’s educational conferences has unique opportunities to engage our volunteers and partners. Learn how you can connect and engage with DECA members and advisors.

    Frequently Asked Questions

    Questions?

    Key Contacts

    If you need more information, please reach out to our key conference contacts.

    Christopher Young, CAE
    Educational Programs
    Contact
    Jasmine Roberts
    Registration Information
    Contact
    Hotel Reservation Information
    Contact
    Cindy Allen
    Sponsorships and Exhibits
    Contact
    Volunteer Opportunities
    Contact
    Online Testing Questions
    Contact

    Future Dates

    Sports and Entertainment Marketing Conference

    View All Conferences
    • January 31, 2024 - February 4, 2024