High School

Sports and Entertainment Marketing Conference

When it comes to learning from the professionals in these popular industries, this conference cannot be rivaled.

January 29 - February 2, 2025
Orlando, FL


Sports Marketing

Home to world-class professional and college sports, Florida sports executives show their efforts to make Florida a leader in the sporting industry.

Entertainment Marketing

Universal Studios marketing executives pull out all stops to show DECA members the behind-the-scenes activities that it takes to be a leading theme park and resort.

Learn from the Pros

The conference speakers are dynamic professionals who experience the sports and entertainment marketing industry on a daily basis. They share their career paths and tips for success.

Insider’s Perspective

The theme parks become the living classroom to complement the lessons from conference speakers.

Classroom Connection

Extend Learning Beyond the Classroom

  • Describe the nature of target marketing in sports/entertainment marketing
  • Describe pricing issues associated with sports/entertainment products
  • Explain advertising media used in the sports/entertainment industries
  • Explain the use of licensing in sports/entertainment marketing
  • Explain career opportunities in sports/entertainment marketing
  • Explain the need for sports/entertainment marketing information
  • Identify “out-of-the-box” sales promotion ideas for sports/entertainment events
  • Measure economic impact of sports/entertainment events


Advisor Professional Learning


Key Information

Get ready to immerse yourself in this educational experience! The information below will guide you through the registration process.


Universal’s Cabana Bay Beach Resort
6550 Adventure Way, Orlando, FL 32819

Registration Deadline

December 1, 2024

Registration will open in fall 2024.

Registration is a two-step process:

  1. DECA members must first be in our online membership system.
  2. Once submitted, you can register them for the conference through our online registration system by selecting “Conferences.”

For complete registration instructions, please refer to the conference registration guide once released.

All student attendees must be on a submitted DECA membership roster to register. Collect the following information from each attendee to complete the registration process:

  • First name
  • Last name
  • Insurance beneficiary information
  • T-shirt size
  • Check-in/check-out dates
  • Disney park selection (if purchased)
  • Disney transportation day selection (if purchased)
  • Optional meal vouchers
  • Optional Disney upgrade
  • Optional Universal upgrade

Universal’s Cabana Bay Beach Resort
6550 Adventure Way
Orlando, FL 32819

Conference participants must stay at the conference hotel for a minimum of three (3) nights. Hotel policy allows a maximum of four guests in a room with two double beds. Make your hotel reservations in the online registration system with DECA Inc. As DECA Inc. holds tax-exempt status, DECA Inc. will manage hotel reservations.


Get to Orlando

With over 100+ attractions across the city and seven of the world’s top theme parks, Orlando is unlike any other destination full of unforgettable experiences waiting for you to explore. After your DECA activities have wrapped for the day, escape to a world of imagination and fantasy that will leave you feeling refreshed and inspired.


Get Involved

Each of DECA’s educational conferences has unique opportunities to engage our volunteers and partners. Learn how you can connect and engage with DECA members and advisors.

Frequently Asked Questions


Key Contacts

If you need more information, please reach out to our key conference contacts.

Christopher Young, CAE
Educational Programs
Kylie Knudsen
Registration Information
Hotel Reservation Information
Cindy Allen
Sponsorships and Exhibits
Volunteer Opportunities
Online Testing Questions

Future Dates

Sports and Entertainment Marketing Conference

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