This Is How
We Do DECA

The DECA Guide contains many great resources for members and advisors, including competitive events updates and guidelines, a breakdown of the requirements and performance indicators for every event, details and deadlines for this year's chapter campaigns, information on this year's corporate challenges and more!

The DECA Guide contains many great resources for members and advisors, including competitive events updates and guidelines, a breakdown of the requirements and performance indicators for every event, details and deadlines for this year's chapter campaigns, information on this year's corporate challenges and more!

Learn important program updates, rubric changes, key deadlines and resources to help you prepare for a successful year.

Learn important program updates, rubric changes, key deadlines and resources to help you prepare for a successful year.

DECA advisors must have thought through all aspects of student travel while also being prepared for any possible surprises when traveling with students.

DECA advisors must have thought through all aspects of student travel while also being prepared for any possible surprises when traveling with students.

You are to assume the role of the owner of Collection, a new store that sells comic books, trading cards and other collectibles. Your business partner (judge) wants you to analyze a pivot in the primary customer base and determine if additional products and services are needed.

You are to assume the role of the owner of Collection, a new store that sells comic books, trading cards and other collectibles. Your business partner (judge) wants you to analyze a pivot in the primary customer base and determine if additional products and services are needed.

You are to assume the role of the owner of Dr. Smoothie, a mobile beverage truck that sells smoothies. The investor (judge) wants you to identify resources needed for DR. SMOOTHIE to adapt its channel strategies.

You are to assume the role of the owner of Dr. Smoothie, a mobile beverage truck that sells smoothies. The investor (judge) wants you to identify resources needed for DR. SMOOTHIE to adapt its channel strategies.

You are to assume the roles of the owners of Spin & Tumble, a laundromat in a large city. Your business partner (judge) wants you to identify additional services to provide customers that will lead to ongoing business success.

You are to assume the roles of the owners of Spin & Tumble, a laundromat in a large city. Your business partner (judge) wants you to identify additional services to provide customers that will lead to ongoing business success.

You are to assume the roles of financial advisors. A married client (judge) recently welcomed their first baby and is nervous about the family’s financial future. The client (judge) wants to discuss ways to save and invest for the future.

You are to assume the roles of financial advisors. A married client (judge) recently welcomed their first baby and is nervous about the family’s financial future. The client (judge) wants to discuss ways to save and invest for the future.

You are to assume the role of the assistant manager for Plaza Grocery, a supermarket located in a small community. The general manager (judge) wants you to create marketing strategies to encourage customers to use the curbside pickup service during the summer months.

You are to assume the role of the assistant manager for Plaza Grocery, a supermarket located in a small community. The general manager (judge) wants you to create marketing strategies to encourage customers to use the curbside pickup service during the summer months.

You are to assume the role of the marketing manager for My Town Foods, a grocery store chain with 200 locations. The director of marketing (judge) wants you to design in-store methods to increase sales of household goods.

You are to assume the role of the marketing manager for My Town Foods, a grocery store chain with 200 locations. The director of marketing (judge) wants you to design in-store methods to increase sales of household goods.

In this session, NRF Foundation Executive Director Adam Lukoskie will share insights from leading retailers on the trends shaping modern marketing and the communication, problem-solving, relationship-building and customer experience skills employers want.

In this session, NRF Foundation Executive Director Adam Lukoskie will share insights from leading retailers on the trends shaping modern marketing and the communication, problem-solving, relationship-building and customer experience skills employers want.

Learn how Pearson Career Ready and Knowledge Matters provide educators with standards-aligned, classroom-ready simulations that engage students in authentic business experiences.

Learn how Pearson Career Ready and Knowledge Matters provide educators with standards-aligned, classroom-ready simulations that engage students in authentic business experiences.

Invest’s free, classroom-ready curriculum features interactive lessons, quizzes, activities and exams designed to support student learning, financial literacy and career exploration.

Invest’s free, classroom-ready curriculum features interactive lessons, quizzes, activities and exams designed to support student learning, financial literacy and career exploration.

This hands-on session equips busy DECA advisors with 15-minute college and career activities—like bell ringers and work values exercises—drawn from Encourage’s free lesson plan library.

This hands-on session equips busy DECA advisors with 15-minute college and career activities—like bell ringers and work values exercises—drawn from Encourage’s free lesson plan library.