Pop It Like It's Hot: Turning Pop-up Shops into Student Learning Labs
Pop-up shops are more than just a way to sell products—they are powerful learning laboratories that teach students how to plan, launch, operate, and promote a business in a dynamic environment. In this session, advisors will discover how the pop-up shop model can be used to develop students' skills in project management, strategic planning, marketing, merchandising, and customer engagement while operating a mobile School-Based Enterprise. Participants will explore how students can create brand recognition, build customer loyalty, analyze sales data, and adapt to different locations and audiences. Whether your school has a permanent store or no retail space at all, pop-up shops offer a flexible and engaging way to bring entrepreneurship to life while preparing students for real-world business challenges.
