Integrated Marketing Campaign | Event Resource Guide
Classroom Resources
Competitive Events
Marketing
The DECA Integrated Marketing Campaign Resource Guide, created in collaboration with Adobe, provides a comprehensive framework for helping students develop and pitch compelling, insight-driven marketing campaigns aligned with real-world business challenges. This professional-grade roadmap was built with input from Adobe employees who specialize in campaign strategy and design, agency management and marketing technology to ensure a real-world, professional approach.
