From Brand to Shopping Cart: What Today's Biggest Brands Are Looking for in the Next Generation of Marketing Leaders
Advisor Professional Learning
Classroom
Today's marketing landscape is changing quickly as retailers use AI, social media, customer data and experiential strategies to better understand consumers and create more personalized shopping experiences. In this session, NRF Foundation Executive Director Adam Lukoskie will share insights from leading retailers on the trends shaping modern marketing and the communication, problem-solving, relationship-building and customer experience skills employers want in the next generation of talent. Attendees will leave with real-world examples they can bring back to the classroom and a stronger understanding of how marketing connects to retail career pathways.
