Frank Peterson, CAE, is DECA's executive director. In this role, he provides direction to the organization’s strategy and operations. Under his leadership, DECA Inc. annually prepares more than 225,000 emerging leaders and entrepreneurs in marketing, finance, hospitality and management. Frank continues to work with educational and business partners to ensure DECA’s programs are relevant in supporting workforce development and to secure funding to provide access to its members.
He previously served as Chief Communications and Marketing Officer, responsible for leading strategic and integrated communications and marketing functions that promote, support and continue to elevate the brand and mission of the organization. He also served as Acting and Interim Executive Director. Frank played a significant role in the rebranding of the organization by managing the complete redesign of DECA’s collateral and marketing materials. He is an active member of American Society of Association Executives (ASAE), the Association for Career & Technical Education (ACTE), and the National Coordinating Council for Career and Technical Student Organizations (NCC-CTSOs). Throughout his tenure with DECA Inc., Frank has received five ASAE Gold Circle Awards.
Frank holds his Bachelor of Arts in Arts and Visual Technology and his Certified Association Executive (CAE) credential from ASAE: The Center for Association Leadership.
Frank has worked for DECA since 2005.
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DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe.