DECA and several corporate partners collaborate to offer DECA members opportunities to demonstrate the knowledge and skills learned in the classroom through innovative challenges. Each challenge has a unique focus and a specific set of required tasks, but one common element is the requirement that presentations are made via YouTube videos.
DECA IDEA CHALLENGE
A premier event of Global Entrepreneurship Week (GEW), the DECA Idea Challenge 2016 is a fast-paced, hands-on learning experience that dares students around the globe to generate an innovative new use for a commonplace item in just eight days. Students must organize into teams, access the challenge item online, collaborate as a team to produce an original and sustainable use for the item and pitch their invention in an engaging YouTube video presentation. The item to be used in the challenge will remain a mystery until revealed by DECA Inc. on November 10, 2016.
Participants in the Fashion Institute of Design & Merchandising (FIDM) Challenge will translate a seasonal fashion trend into a “look” depicting the researched fashion forecast. First, participants will forecast a fashion trend for fall/winter 2017/2018. Second, participants will put together an outfit that the demographic would wear depicting this up and coming trend. Third, participants must explain why, based on their research, they believe in their trend forecast.
HERFF JONES MARKETING RESULTS CHALLENGE
Participants in the Herff Jones Marketing Results Challenge will assist Herff Jones in testing an array of promotional messages delivered to potential yearbook buyers through various channels. After analysis of buying patterns and attitudes at their own schools, teams will create and implement marketing campaigns to increase yearbook awareness and sales on campus. Whether they opt to employ a single campaign with messages delivered through multiple channels or several different approaches in order to study and measure effectiveness, they will conclude the challenge by preparing a video which details their methods and results. These videos will be evaluated by Herff Jones executives to determine finalists.
Previous Winning Videos
FIDM Challenge Winner
Lexi Barbosa and Carley Byers from Apponequet Regional High School in Massachusetts
Herff Jones Marketing Challenge Winners
Ryan Micozzi and Jainee Gabrielsen from Smithtown High School East in New York
DECA Idea Challenge Winners
Team “The Working Bees” from the U.S. Naval Academy