When it comes to learning from the
professionals in these popular industries,
this conference cannot be rivaled.


February 2-6, 2022



Orlando, FL

Universal’s Cabana Bay Beach Resort


Sports Marketing

Home to world-class professional and college sports, Florida sports executives show their efforts to make Florida a leader in the sporting industry.

Entertainment Marketing

Universal Studios marketing executives pull out all stops to show DECA members the behind-the-scenes activities that it takes to be a leading theme park and resort.

Insider’s Perspective

The theme parks become the living classroom to complement the lessons from conference speakers.

Learn from the Pros

The conference speakers are dynamic professionals who experience the sports and entertainment marketing industry on a daily basis. They share their career paths and tips for success.


This conference will reinforce concepts taught in classes that include sports and entertainment marketing. Universal Studios marketing executives and Florida sports executives will share information with students to help them:

  • Describe the nature of target marketing in sports/entertainment marketing
  • Describe pricing issues associated with sports/entertainment products
  • Explain advertising media used in the sports/entertainment industries
  • Explain the use of licensing in sports/entertainment marketing
  • Explain career opportunities in sports/entertainment marketing
  • Explain the need for sports/entertainment marketing information
  • Identify “out-of-the-box” sales promotion ideas for sports/entertainment events
  • Identify ways to segment sports/entertainment markets
  • Measure economic impact of sports/entertainment events

Registration is now open REGISTER TODAY


Registration is a two-step process:

1. DECA members must first be in our online membership system.
2. Once they have been submitted, you can register them for the conference through our online registration system by selecting “Conferences”.

For complete registration instructions, please refer to the conference registration guide.

There is no higher priority than the health, safety and well-being of everyone involved in DECA’s Sports and Entertainment Marketing Conference. Given the uncertain length of the current pandemic, DECA Inc. will monitor the coronavirus (COVID-19) situation closely and make any updates regarding the conference on this page. DECA Inc. advises attendees to check the policies of travel and transportation providers to determine their cancelation policies prior to making any arrangements.

In connection with your purchase of Universal Orlando products and your visit to Universal Orlando, including Universal Studios Florida, Universal’s Islands of Adventure, Universal’s Volcano Bay, Universal CityWalk, and the Universal Orlando Resort hotels, please be advised that you must follow Universal Orlando’s policies, CDC guidelines and the recommendations of health officials. Please note that any public location where people are present provides an inherent risk of exposure to COVID-19 and Universal Orlando cannot guarantee that you will not be exposed during your visit. By visiting Universal Orlando, you acknowledge and agree that you assume these inherent risks associated with attendance. When you enter Universal Orlando, you understand that you are subject to the Universal Orlando terms of service (including arbitration, class action waiver, assumption of risk, and infectious disease release of liability) located here.

Conference Venue:
Universal’s Cabana Bay Beach Resort
6550 Adventure Way
Orlando, FL 32819


Orlando is the prefect backdrop for this conference
based on sports and entertainment marketing.


Orlando Magic vs. Memphis Grizzlies

Attend the game with your chapter on Saturday, February 5, 2022, at 5:00 p.m. Transportation is not provided. Use the link or contact Beth Handelsman at to purchase tickets.



DECA Conferences

Online Registration and Housing

Cindy Allen

Sponsorship and Advertising

Check out the conference highlights as they are announced on DECA Direct Online READ NOW