Collegiate
Retail Management
Individual Case Study
Business Management and Administration
Students are challenged with analyzing a real-world case study situation involving marketing and management functions and tasks in any retail establishment.
You are to assume the role of director of operations for ROOMS BEYOND, a chain of home goods primarily for the bedroom, bathroom and kitchen. The CEO of the company is concerned about an online competitor’s membership program and wants you to create a program to rival it.
You are to assume the role of director of operations for ROOMS BEYOND, a chain of home goods primarily for the bedroom, bathroom and kitchen. The CEO of the company is concerned about an online competitor’s membership program and wants you to create a program to rival it.
You are to assume the role of director of operations for ROOMS BEYOND, a chain of home goods primarily for the bedroom, bathroom and kitchen. The CEO of the company is concerned about an online competitor’s membership program and wants you to create a program to rival it.
You are to assume the role of operations specialist for HEALTH CORNER, a national drugstore chain. The director of operations has asked you to create a solution to customer complaints of long wait times in the check-out lanes without decreasing customer service or sacrificing the customer experience.
You are to assume the role of operations specialist for HEALTH CORNER, a national drugstore chain. The director of operations has asked you to create a solution to customer complaints of long wait times in the check-out lanes without decreasing customer service or sacrificing the customer experience.
You are to assume the role of operations specialist for HEALTH CORNER, a national drugstore chain. The director of operations has asked you to create a solution to customer complaints of long wait times in the check-out lanes without decreasing customer service or sacrificing the customer experience.
You are to assume the role of human resources specialist for GREEN PEG, a national discount retailer with over 1,200 locations. The director of human resources has asked you to create a recruitment marketing strategy aimed at teenagers age 16 – 18 years old for holiday help.
You are to assume the role of human resources specialist for GREEN PEG, a national discount retailer with over 1,200 locations. The director of human resources has asked you to create a recruitment marketing strategy aimed at teenagers age 16 – 18 years old for holiday help.
You are to assume the role of human resources specialist for GREEN PEG, a national discount retailer with over 1,200 locations. The director of human resources has asked you to create a recruitment marketing strategy aimed at teenagers age 16 – 18 years old for holiday help.
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