Collegiate
Business-to-Business Marketing
Team Case Study
Marketing
A team of two students are challenged with analyzing a real-world case situation that deals with marketing/business activity between organizations and then presenting solutions.
You are the director of sales and director of customer relations for ON AUTHORITY, a speakers bureau that represents talented speakers hired by business clients. ON AUTHORITY represents many CEOs, CFOs and CMOs of top companies as well as a variety of former politicians. The speakers are available to give keynote and motivational speeches to businesses and organizations.
You are the director of sales and director of customer relations for ON AUTHORITY, a speakers bureau that represents talented speakers hired by business clients. ON AUTHORITY represents many CEOs, CFOs and CMOs of top companies as well as a variety of former politicians. The speakers are available to give keynote and motivational speeches to businesses and organizations.
You are the director of sales and director of customer relations for ON AUTHORITY, a speakers bureau that represents talented speakers hired by business clients. ON AUTHORITY represents many CEOs, CFOs and CMOs of top companies as well as a variety of former politicians. The speakers are available to give keynote and motivational speeches to businesses and organizations.
You are the director of marketing and director of promotion for CREDIT SOURCE, an online company that provides business customers with credit and risk management products and services. CREDIT SOURCE provides business credit reporting, information reports, current and historical business data and products that aid in repairing low credit scores.
You are the director of marketing and director of promotion for CREDIT SOURCE, an online company that provides business customers with credit and risk management products and services. CREDIT SOURCE provides business credit reporting, information reports, current and historical business data and products that aid in repairing low credit scores.
You are the director of marketing and director of promotion for CREDIT SOURCE, an online company that provides business customers with credit and risk management products and services. CREDIT SOURCE provides business credit reporting, information reports, current and historical business data and products that aid in repairing low credit scores.
You are the director of customer relations and the director of marketing for READ IT, the largest retailer of books and other media. READ IT opened its first book store in 1908 in New York City. That store remained in operation until 1988 when it moved to a larger storefront. Since that time, READ IT has grown to the largest physical book retailer in the nation, with over 700 locations.
You are the director of customer relations and the director of marketing for READ IT, the largest retailer of books and other media. READ IT opened its first book store in 1908 in New York City. That store remained in operation until 1988 when it moved to a larger storefront. Since that time, READ IT has grown to the largest physical book retailer in the nation, with over 700 locations.
You are the director of customer relations and the director of marketing for READ IT, the largest retailer of books and other media. READ IT opened its first book store in 1908 in New York City. That store remained in operation until 1988 when it moved to a larger storefront. Since that time, READ IT has grown to the largest physical book retailer in the nation, with over 700 locations.
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