Collegiate DECA’s Corporate Challenges provide members opportunities to demonstrate the knowledge and skills learned in the classroom through innovative challenges in partnership with several corporate partners. Each challenge has a unique focus and specific set of required tasks.
Stock Market Game
Collegiate DECA offers two competitive rounds of the Stock Market Game, provided by the SIFMA Foundation. The Collegiate DECA Stock Market Game challenges teams of one to three Collegiate DECA members to work together to build and manage a high-performing investment portfolio of stocks, bonds and mutual funds. Participants in the Collegiate DECA Stock Market Game develop and manage a virtual investment portfolio. The challenge is conducted online and calls teams of Collegiate DECA members to test their investment acumen against each other. The goal of the competition is to increase the value of the beginning portfolio, while maintaining a diversified mix of stocks, bonds and mutual funds.
Virtual Case Simulation
Within this competition simulation, participants will take on the role of a restaurant entrepreneur and are in charge of opening, setting up, marketing and operating a new restaurant. The goal is to make the restaurant as profitable as possible. Participants will be limited to opening one restaurant and they will not be able to relocate the restaurant. The restaurant’s success will depend largely on the participant’s ability to focus on a particular target market and serve it well.
Authentic in the Age of AI Challenge
Consumers are growing wary of AI-generated marketing. In this challenge, teams of two to three Collegiate DECA members will select a local company and develop a campaign that uses AI efficiently throughout the marketing process, from start to finish, while staying authentic and preserving customer trust. Create your concept as a 10-slide pitch deck using Adobe Express tools and submit a 2-3 minute video explaining your campaign.
Connecting with Gen Z: The Next Generation of Customers and Talent
Gen Z is the next generation of customers and talent. In this challenge, teams of two to three Collegiate DECA members will develop a creative campaign for Chick-fil-A that engages Gen Z as customers, Team Members, or both. Create a video of up to five minutes explaining your campaign and how you will reach Gen Z.
