Use Integrated Marketing Campaign Events in the Classroom
Classroom Resources
Classroom
Marketing
DECA continues to be a leader in supporting key educational initiatives through its comprehensive learning program, including competitive events. DECA’s Integrated Marketing Campaign Events directly supports Career Clusters®, National Curriculum Standards and 21st Century Skills. DECA’s Integrated Marketing Campaign Events provide an opportunity for the participants to demonstrate promotional knowledge and skills needed by marketing personnel. Participants in the Integrated Marketing Campaign Events will develop an integrated marketing campaign of no more than 45 days in length for a real event, product, or service, and present the campaign in a role-play situation to a prospective client/advertiser.
