Use Integrated Marketing Campaign Events In The Classroom

Classroom Resources

Classroom

Marketing

DECA continues to be a leader in supporting key educational initiatives through its comprehensive learning program, including competitive events. DECA’s Integrated Marketing Campaign Events directly supports Career Clusters®, National Curriculum Standards and 21st Century Skills. DECA’s Integrated Marketing Campaign Events provide an opportunity for the participants to demonstrate promotional knowledge and skills needed by marketing personnel. Participants in the Integrated Marketing Campaign Events will develop an integrated marketing campaign of no more than 45 days in length for a real event, product, or service, and present the campaign in a role-play situation to a prospective client/advertiser.

Integrated Marketing is an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise; it attempts to meld all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, and social media, through their respective mix of tactics, methods, channels, media, and activities, so that all work together as a unified force. It is a process designed to ensure that all messaging and communications strategies are consistent across all channels and are centered on the customer.

“Integrated Marketing Definitions – Definition of Integrated Marketing.” Thedma.org

‍

Presenter

Contact

Resources

Related Resources

View All Resources

2022

Use Project Management In The Classroom

Project Management

Classroom

Module

Project Management can help you as an advisor and your students as DECA members, as students in the classroom and in their work lives as they will be learning the same project management tools used by project managers.

As teaching tools, DECA’s role-plays and case studies provide relevant, meaningful problems for students to solve as part of classroom instruction.

Use Role-plays and Case Studies in the Classroom

Classroom

Module

As teaching tools, DECA’s role-plays and case studies provide relevant, meaningful problems for students to solve as part of classroom instruction.

Use Role-plays and Case Studies in the Classroom

Classroom

Module

As teaching tools, DECA’s role-plays and case studies provide relevant, meaningful problems for students to solve as part of classroom instruction.

A Chronological Guide for Preparing Students for Role-plays

Competitive Events

Video

Want to help your DECA members prepare for role-plays? This quarter-by-quarter approach to the DECA calendar will prepare your members for association competition and engage your chapter with local community members.

Hidden Content:

Advisor Professional Learning

Competitive Events

Video

2022