SBE: Selling

Classroom Resources
School-based Enterprise

Selling involves determining client needs and wants and responding through planned, personalized communication that influences purchase decisions and enhances future opportunities. Selling allows customers and businesses to obtain the goods and services they need and want.

At the conclusion of this session, students will be able to:

  • Determine customer/client needs.
  • Establish relationship with customer/client.
  • Demonstrate suggestive selling.
  • Process sales documents.
  • Process returns/exchanges.
  • Customer Relationship Management (CRM)
  • Personal Selling
  • Business to Business Selling
  • Selling Process (Pre-approach, Approach the Customer, Determine Needs, Present the Product, Handle Questions + Objectives, Close the Sale, Suggestive Selling, Follow Up)

Related Resources


Contact DECA staff
for more information.

Debbie Taylor
Leadership Manager