SBE: Promotion

Classroom Resources
School-based Enterprise

Promotion is a term that includes all the ways a business attempts to enhance the visibility of its products, services or brand. A social media ad is a form of promotion but so is a sale that discounts a price of a product or service for a set amount of time.

At the conclusion of this session, students will be able to:

  • Explain the nature of a promotional plan.
  • Explain the use of visual merchandising in retailing.
  • Use cross merchandising techniques.
  • Plan special events.
  • Identify ways to track marketing-communications activities.
  • Product Promotion
  • Institutional Promotion
  • Sales Promotion
  • Promotional Strategy
  • Promotional Mix
  • Visual Merchandising
  • Displays
  • Cross Merchandising
  • Promotional Events

Related Resources


Contact DECA staff
for more information.

Debbie Taylor
Leadership Manager