SBE: Product/Service Management

Classroom Resources
School-based Enterprise
Product/Service Management

It’s vital for any business to continually ensure its products and services are flexible enough to keep up with the market shift. Most companies achieve this by implementing regular reviews, where the company gives the customers a platform to express their feedback on the products. They then use the feedback to improve the quality of their services and products.

At the conclusion of this session, students will be able to:

  • Identify components of a retail image.
  • Choose vendors.
  • Plan merchandise assortment (e.g., styling, sizes, quantities, colors).
  • Determine stock turnover.
  • Plan reductions (e.g., anticipated markdown, employee/other discounts, stock shortages).
  • Retail Image
  • Vendors
  • Merchandise Assortment
  • Product Line
  • Product Width
  • Product DepthProduct Length
  • Product Consistency
  • Brand
  • Brand Mix
  • Merchandise Assortment
  • Stock Turnover
  • Reductions (Markdowns, Discounts, Shortages)

Related Resources


Contact DECA staff
for more information.

Debbie Taylor
Leadership Manager