SBE: Pricing

Classroom Resources
School-based Enterprise

The pricing of products is extremely important because it dictates the amount of revenue a business will generate. Pricing goods or services too low will result in low profit for a business while pricing them too high will upset customers and cause low inventory turnover.

At the conclusion of this session, students will be able to:

  • Explain the nature and scope of the pricing function.
  • Explain factors affecting pricing decisions.
  • Under Pricing
  • Over Pricing
  • Return on Investment (ROI)
  • Market Share
  • Break-Even Point
  • Price Elasticity
  • Price Elastic
  • Price Inelastic
  • Pricing Strategies (Product Mix, Segmented, Psychological, Promotional, Geographical, International)
  • Discount and Allowances

Related Resources


Contact DECA staff
for more information.

Debbie Taylor
Leadership Manager