SBE: Market Planning

Classroom Resources
School-based Enterprise
Market Planning

Market planning involves identifying the target market of a business. Once a business has identified its target market, it can then tailor its activities and product offerings to appeal to the individuals within that market. Effective planning ensures a business has a comfortable position within the marketplace.

At the conclusion of this session, students will be able to:

  • Develop customer profile.
  • Conduct market analysis (market size, area, potential, etc.).
  • Explain strategies for linking performance measures to financial outcomes.
  • Market Segmentation
  • Mass Marketing
  • Target Marketing
  • Niche Marketing
  • Target Customer Profile
  • Demographic Segmentation
  • Geographic Segmentation
  • Psychographic Segmentation
  • Behavior Segmentation
  • Market Need
  • Customer Demand

Related Resources


Contact DECA staff
for more information.

Debbie Taylor
Leadership Manager