SBE: Marketing-Information Management

Classroom Resources
School-based Enterprise
Marketing-Information Management

Marketing-information management is gathering, organizing and analyzing market research data and using that information to make informed decisions on business plans, products and services.

At the conclusion of this session, students will be able to:

  • Describe the need for marketing data.
  • Identify data monitored for marketing decision-making.
  • Track trends (e.g., social, buying, social media, advertising agency, etc.).
  • Analyze customer behavior (e.g., media-consumption, buying, etc.).
  • Marketing Data (Customers, Marketing Mix, Business Environment, Internal Data, External Data, Primary Data, Secondary Data)
  • Market Trends (Short-term, Intermediate, Long-term)
  • Market Trend Analysis
  • Customer Behavior Analysis
  • Customer Decision-making
  • Customer Behavior

Related Resources


Contact DECA staff
for more information.

Debbie Taylor
Leadership Manager