With a nearly 70-year history, DECA has impacted the lives of more than ten million students, educators, school administrators and business professionals since it was founded in 1946.

DECA’s brand identifies a remarkable experience in the preparation of emerging leaders and entrepreneurs. Our messaging statements, logo and visual elements collectively define our image.

To attain the maximum brand recognition, we must consistently use elements of the DECA brand and identify to reach our many audiences. We are stronger when we speak as one.

Our Logo

DECA’s affinity for the diamond logo has resulted in five logos during the organization’s nearly 70-year history.

Acceptable Use Policy

Chartered associations and local DECA chapters are permitted to use the trademarked official DECA logos and the DECA name on printed materials and websites. In order to use DECA logos and the DECA name on promotional items, such as accessories and clothing, prior permission must be obtained from DECA Inc.

– ADOPTED AUGUST 2010, DECA INC. BOARD OF DIRECTORS

Download DECA's Brand Guidelines

Mission Statement

DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe.

Guiding Principles

Our guiding principles explain how we fulfill our mission by addressing what we do and the outcomes we expect.

DECA’s Comprehensive Learning Program

Integrates into Classroom Instruction

An integral component of classroom instruction, DECA activities provide authentic, experiential learning methods to prepare members for college and careers.

Applies Learning

DECA members put their knowledge into action through rigorous project-based activities that require creative solutions with practical outcomes.

Connects to Business

Partnerships with businesses at local and broader levels provide DECA members realistic insight into industry and promote meaningful, relevant learning.

Promotes Competition

As in the global economy, a spark of competition drives DECA members to excel and improve their performance.

DECA prepares the next generation to be

Academically Prepared

DECA members are ambitious, high-achieving leaders equipped to conquer the challenges of their aspirations.

Community Oriented

Recognizing the benefit of service and responsibility to the community, DECA members continually impact and improve their local and broader communities.

Professionally Responsible

DECA members are poised professionals with ethics, integrity and high standards.

Experienced Leaders

DECA members are empowered through experience to provide effective leadership through goal setting, consensus building and project implementation.

Attributes and Values

Our attributes and values describe DECA’s priorities and standards. We value competence, innovation, integrity and teamwork.

Descriptor

DECA Inc. is a 501(c)(3) not-for-profit student organization with more than 200,000 members in all 50 United States, the District of Columbia, Canada, China, Germany, Guam, Mexico, Puerto Rico and Spain. The United States Congress, the United States Department of Education and state, district and international departments of education authorize DECA’s programs.

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