Located in Los Angeles, in the heart of the fashion and entertainment industries, FIDM/Fashion Institute of Design & Merchandising is a leading WSCUC- and NASAD-accredited college offering specialized Associate of Arts and Bachelor’s degrees, as well as a creative-based MBA. We have over 50 years of experience helping students build an incredible network as they gain knowledge and job experience, so that when they graduate, they’re ready to launch a successful career.

FIDM Entrepreneur of Tomorrow Challenge

Entrepreneur of Tomorrow Challenge, where students create an entrepreneurial proposal for a new product idea for a specific market segment. Participants can pitch a new clothing, beauty, home, health, food or entertainment concept in a video presentation describing the target market, product offering, marketing launch strategy and more. Winning teams are recognized on stage at DECA’s International Career Development Conference. FIDM awards the overall winning team with a travel stipend to attend DECA’s International Career Development Conference.


DECA/FIDM Scholarship

DECA students are eligible to receive a $1,000 scholarship to attend FIDM. Students who are DECA State Officers at the time of their acceptance to FIDM are eligible to receive an additional $1,500 scholarship. Renewable for up to 4 years with 3.0 GPA at FIDM, consecutive attendance, and maintaining 12 units quarterly.

DECA students who are First Place winners in state competitions in the Apparel and Accessories Marketing and Integrated Marketing Campaign (Event, Product, and Service) categories are eligible to receive an additional $3,000 towards their first year at FIDM. Non-Renewable.


ICDC Competition: Integrated Marketing Campaign-Product

FIDM challenges DECA members to develop and present a campaign that is related to any hard/soft line retail products including e-commerce at the International Career Development Conference (ICDC) each year. Examples include retail products, apparel & accessories items, etc. Winners are selected and honored on stage during the Grand Awards Session at the ICDC.

Meet FIDM at DECA Leadership Conferences

FIDM has a presence at most regional and national DECA leadership and educational conferences for high school students. Be sure to stop by the FIDM booth to learn more about FIDM.



FIDM is happy to provide online resources for DECA’s educators. All of our Activities, Games That Teach, and Virtual Classroom and Workshop Presentations are available at

Each activity consists of an objective, project guidelines, preparatory and follow-up exercises and suggested materials. Currently, an excellent lesson plan activity for students to do remotely is “Marketing a Brand through Social Media.”

Games That Teach are designed to supplement lesson plans with fun, online-compatible, fact-based quizzes and crossword puzzles, on the industries of fashion, creative business, visual arts, interior design, and entertainment.

FIDM also offers presentations as a free service to DECA’s educators and their students on curriculum-related topics that utilize FIDM’s expertise. Use our online form to schedule an official FIDM Representative to visit, virtual or in-person, your high school or college.



FIDM Career Center

Career Advisors partner with students and alumni throughout their career, offering support, connections, and job leads. Our career database links students and graduates with internships, part-time work, and thousands of industry jobs annually.


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How Employees Can Engage with DECA

DECA has many opportunities for organizations and their employees to engage with DECA. From volunteering as a classroom speaker, mentor or judge, to representing your company by exhibiting to advertising in publications, there are countless opportunities to engage with DECA and its membership.

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