Collegiate
Sports and Entertainment Marketing
Team Case Study
Marketing
A team of two students are challenged with analyzing a real-world sports and entertainment marketing case situation and then presenting solutions. Environments for the case study may include, but are not limited to, amateur or professional sports or sporting events, entertainment or entertainment events (concerts, theaters, etc.) or businesses primarily engaged in satisfying the desire to make productive or enjoyable use of leisure time.
You are the marketing director and the general manager at A+ FITNESS, a fitness center located in a city of 150,000 people. A+ FITNESS has been in business for five years and offers annual memberships to both males and females in the community. Memberships require a year-long contract with fees either paid in full or charged monthly.
You are the marketing director and the general manager at A+ FITNESS, a fitness center located in a city of 150,000 people. A+ FITNESS has been in business for five years and offers annual memberships to both males and females in the community. Memberships require a year-long contract with fees either paid in full or charged monthly.
You are the marketing director and the general manager at A+ FITNESS, a fitness center located in a city of 150,000 people. A+ FITNESS has been in business for five years and offers annual memberships to both males and females in the community. Memberships require a year-long contract with fees either paid in full or charged monthly.
You are sports marketing consultants hired by the RESEARCH CENTER FOR SPORTS EXERCISE (RCSE), the leading sports health research center for the prevention of injury and health protection. The RCSE has been conducting research on different sports health topics for more than 40 years and providing the world with findings and results. The main goals of the RCSE are to prevent sports injuries and to maintain overall health in all athletes.
You are sports marketing consultants hired by the RESEARCH CENTER FOR SPORTS EXERCISE (RCSE), the leading sports health research center for the prevention of injury and health protection. The RCSE has been conducting research on different sports health topics for more than 40 years and providing the world with findings and results. The main goals of the RCSE are to prevent sports injuries and to maintain overall health in all athletes.
You are sports marketing consultants hired by the RESEARCH CENTER FOR SPORTS EXERCISE (RCSE), the leading sports health research center for the prevention of injury and health protection. The RCSE has been conducting research on different sports health topics for more than 40 years and providing the world with findings and results. The main goals of the RCSE are to prevent sports injuries and to maintain overall health in all athletes.
You are the director of marketing and director of brand management for GOTCHA, a live-streaming video platform. Since it began in 2011, GOTCHA has solely focused on video game live streaming, including popular e-sports competitions. The brand has evolved over the years to include creative content produced by users that is gaming focused. The content can be viewed live on the GOTCHA site and mobile app or via video on demand.
You are the director of marketing and director of brand management for GOTCHA, a live-streaming video platform. Since it began in 2011, GOTCHA has solely focused on video game live streaming, including popular e-sports competitions. The brand has evolved over the years to include creative content produced by users that is gaming focused. The content can be viewed live on the GOTCHA site and mobile app or via video on demand.
You are the director of marketing and director of brand management for GOTCHA, a live-streaming video platform. Since it began in 2011, GOTCHA has solely focused on video game live streaming, including popular e-sports competitions. The brand has evolved over the years to include creative content produced by users that is gaming focused. The content can be viewed live on the GOTCHA site and mobile app or via video on demand.
You are the director of corporate affairs and director of marketing for the LAKELAND SAILORS, a Major League Baseball team. The team won the World Series in 2015 after thirty years of barely making the playoffs. The team has seen a resurgence in team pride and attendance. This has also led to several new corporate sponsors.
You are the director of corporate affairs and director of marketing for the LAKELAND SAILORS, a Major League Baseball team. The team won the World Series in 2015 after thirty years of barely making the playoffs. The team has seen a resurgence in team pride and attendance. This has also led to several new corporate sponsors.
You are the director of corporate affairs and director of marketing for the LAKELAND SAILORS, a Major League Baseball team. The team won the World Series in 2015 after thirty years of barely making the playoffs. The team has seen a resurgence in team pride and attendance. This has also led to several new corporate sponsors.
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