School-based Enterprises

What is an SBE?

A school-based enterprise (SBE) is an entrepreneurial operation in a school setting that provides goods/services to meet the needs of the market. SBEs are managed and operated by students as hands-on learning laboratories that integrate National Curriculum Standards in Marketing, Finance, Hospitality or Management. SBEs provide realistic and practical learning experiences that reinforce classroom instruction. SBEs can sell to consumers through a permanent location, a mobile kiosk or through Internet marketing. Products may include spirit wear, food and beverage items, school supplies, signs and banners and more, while other SBEs provide services such as creative design, advertising sales and more.

School-based enterprises are effective educational tools in helping to prepare students for the transition from school to work or college. For many students, they provide the first work experience; for others, they provide an opportunity to build management, supervision and leadership skills. While some in the education community have only recently discovered the value of school-based enterprises, marketing educators and DECA advisors have used them as a powerful teaching tool for more than four decades.


Results for the SBE certification process were emailed directly to advisors at the conclusion of the review process in late January 2014. SBEs that submitted their projects via the online submission site will see the certification level they were awarded upon log-in to the site and may also review their evaluation sheet via the submission site. Chapters that mailed their submissions to DECA will receive a copy of their evaluation sheet via mail by mid to late March.

For highlights of this year's results, click here .

For a complete list of 2014 Certified SBEs, click here .

Generous support for the School-based Enterprises program is provided by Otis Spunkmeyer Inc.

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design & development: Fathom Creative, Inc. (, Maribel Costa, Anthony D. Paul (anthonydpaul), Brent Maxwell, Efrat Levush, Shelli Silverstein, Byron Hughey