Students will research the major duties and qualifications for managerial positions common to sports and entertainment industry, market analysis, decision making, event marketing, development and sales of related products, event execution, the production of a culminating event and analysis of the event.

The following competitive events are examples of events that can be integrated into this course. Additional events may also be appropriate depending on the scope, content and structure of the course. These are suggestions for using competitive events in your classroom. They are not intended to restrict you or your students to certain competitive events. Any DECA member can enter any competitive event.

Sample

Event Name/Guidelines Sample Event Skills Classroom Ideas
Sports and Entertainment Marketing Team Decision Making Case Study  
Hospitality and Recreation Marketing Research Event  
Virtual Business Challenge-Sports Online Business Simulation      
Accounting Applications Series Event
Entrepreneurship Written Coming
Entrepreneurship Participating Event Independent
Franchising
  Coming
International Business Plan Event   Coming
Internet Marketing Business Plan Event   Coming

Competitive Events Description

The Sports and Entertainment Management Team Decision Making Event is a case study event in a role–play format. A team of two is given a real–world decision–making case situation involving a management problem in the sports and entertainment industry. The participants present their recommendations to the judge playing the role of supervisor, manager or owner.

The Hospitality and Recreation Marketing Research Event asks teams of one to three students to actual marketing research in a hospitality or recreation business. The topic is identified by DECA each year. The students present their findings in a written report and orally to a judge playing the role of supervisor, manager or owner.

Virtual Business Challenge–Sports Online Business Simulation participants operate a computerized business simulation of a sports franchise. The VBC is conducted via the Internet and allows DECA members to test their skills at managing a sports franchise.

The Accounting Applications Series Event is a short business scenario. Individual students will be challenged to analyze financial statements and make recommendations to management regarding a business situation. Concepts include understanding the source and purpose of financial statements, the impact of management decisions on statements, and the analysis and interpretation of data for planning purposes. Roles are supervisors, managers or entrepreneurs.

Hospitality Services Management Team Decision Making Event is a case study event in a role–play format. A team of two is given a case study involving a management problem in hotels, motels, lodging services, convention services, and related food and beverage services. The participants present their recommendations to the judge playing the role of supervisor, manager or owner.

The Hospitality and Recreation Marketing Research Event asks teams of one to three students to actual marketing research in a hospitality or recreation business. The topic is identified by DECA each year. The students present their findings in a written report and orally to a judge playing the role of supervisor, manager or owner.

Entrepreneurship Events

Several entrepreneurship events are available. All involve the development of a written business plan and a presentation to a judge playing the role of a "venture capitalist". Each business plan event is described below.

The Entrepreneurship Written is a business plan event in which a team of one to three members develops a proposal to start a new business, including a description of the way the business will operate and detailed plans for financing the business through its first three years of operation.

The Entrepreneurship Participating Event is a business plan event. An individual student develops and presents a proposal to form an independent business or a franchising business. The student develops a marketing/promotion plan and a financial plan.

In the International Business Plan Event a team investigates and develops a plan to begin a new business venture to either import or export a product and/or service to or from a country of their choice.

In the Internet Marketing Business Plan Event a team researches and designs a plan to start an Internet business or enhance a component of an existing Internet business.