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In this course students learn about the sports and entertainment industry, market analysis, decision making, event marketing, development and sales of related products, event execution, the production of a culminating event and analysis of the event.
The following competitive events are examples of events that can be integrated into this course.
Additional events may also be appropriate depending on the scope, content and structure of the course.
These are suggestions for using competitive events in your classroom. They are not intended to restrict
you or your students to certain competitive events. Any DECA member can enter any competitive event.
Sample
Competitive Events Description
Sports and Entertainment Marketing Series Event is a short business scenario. Individual students will be challenged to perform functions and tasks in sports and entertainment marketing. Roles in these events are those of customers, employees, supervisors and managers.
The Sports and Entertainment Management Team Decision Making Event is a case study event in a role–play format. A team of two is given a real–world decision–making case situation involving a management problem in the sports and entertainment industry. The participants present their recommendations to the judge playing the role of supervisor, manager or owner.
The Hospitality and Recreation Marketing Research Event asks teams of one to three students to actual marketing research in a hospitality or recreation business. The topic is identified by DECA each year. The students present their findings in a written report and orally to a judge playing the role of supervisor, manager or owner.
The Business Law and Ethics Management Team Decision Making Event is a case study event in a role–play format. Team members are given a real–world, decision–making case study situation involving competing social values that may reasonably be argued from either side.
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