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This course provides tools necessary for the development, implementation and management of promotional programs. The focus is on management and coordination of advertising, personal selling, publicity and public relations, sales promotion and collateral materials.
The following competitive events are examples of events that can be integrated into this course.
Additional events may also be appropriate depending on the scope, content and structure of the course.
These are suggestions for using competitive events in your classroom. They are not intended to restrict
you or your students to certain competitive events. Any DECA member can enter any competitive event.
Sample
Competitive Events Description
Marketing Management Series is a short business scenario. Individual students will be challenged to perform functions and tasks in non–retail environment by assuming the role of customers, employees, supervisors and managers.
The Business Law and Ethics Management Team Decision Making Event is a case study event in a role–play format. Team members are given a real–world, decision–making case study situation involving competing social values that may reasonably be argued from either side.
Technical Sales involves the development of a sales presentation for a product identified annually by DECA.
The Business Law and Ethics Management Team Decision Making Event is a case study event in a role–play format. Team members are given a real–world, decision–making case study situation involving competing social values that may reasonably be argued from either side.
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