Students will develop a foundational knowledge of marketing and its functions including channel management, marketing information management, pricing, product/service management, promotion and selling. Students will understand the interrelationships and contributions to business success. Students will understand the need for marketing strategies and market identification. Students will practice customer relationship skills, ethics, technology applications and working in the regulatory environment.

The following competitive events are examples of events that can be integrated into this course. Additional events may also be appropriate depending on the scope, content and structure of the course. These are suggestions for using competitive events in your classroom. They are not intended to restrict you or your students to certain competitive events. Any DECA member can enter any competitive event.

Sample

Event Name/Guidelines	Sample Event	Skills	Classroom Ideas
Marketing Management Series
Business Law and Ethics Management Team Decision Making
Virtual Business Challenge			Coming
Creative Marketing			Coming
General Marketing Research

Competitive Events Description

Marketing Management Series is a short business scenario. Individual students will be challenged to perform functions and tasks in non–retail environment by assuming the role of customers, employees, supervisors and managers.

The Business Law and Ethics Management Team Decision Making Event is a case study event in a role–play format. Team members are given a real-world, decision-making case study situation involving competing social values that may reasonably be argued from either side.

General Marketing Research Event asks teams of one to three students to conduct actual marketing research in a business. The topic is identified by DECA each year. The students present their findings in a written report and satisfying the desire to make productive or enjoyable use of leisure time.

Creative Marketing Team Research Event is a group project that activity engages students in a marketing research activity in their community. Students identify a community business issue conduct marketing research and recommend solutions. The students present their finding in a written report and orally to judges that role-play community and business leaders.

In the Virtual Business Challenge a team of students manage a virtual business in either a retail or sports environment. The team analyzes data and makes pricing, purchasing and promotional decisions.