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This course provides an introduction to methods and principles of investigation and analysis used in making marketing decisions from product development to channel decisions to advertising decisions. Content includes planning studies, proposing studies, conducting data gathering, analyzing and interpreting data and reporting results.
The following competitive events are examples of events that can be integrated into this course.
Additional events may also be appropriate depending on the scope, content and structure of the course.
These are suggestions for using competitive events in your classroom. They are not intended to restrict
you or your students to certain competitive events. Any DECA member can enter any competitive event.
Sample
Competitive Events Description
General Marketing Research Event asks teams of one to three students to conduct actual marketing research in a business. The topic is identified by DECA each year. The students present their findings in a written report and satisfying the desire to make productive or enjoyable use of leisure time.
The Business Law and Ethics Management Team Decision Making Event is a case study event in a role–play format. Team members are given a real-world, decision-making case study situation involving competing social values that may reasonably be argued from either side.
Creative Marketing Team Research Event is a group project that activity engages students in a marketing research activity in their community. Students identify a community business issue conduct marketing research and recommend solutions. The students present their finding in a written report and orally to judges that role-play community and business leaders.
The Learn and Earn Project is a group project that involves the planning, organizing and imp0lementation of a single sales event and the development of a business report evaluating the projects strengths and weaknesses.
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