This course includes marketing principles and practices specifically applied to the hospitality and tourism industry, including the analysis of various marketing strategies and the implications of those strategies. Students will develop marketing tools as an integral part of the hospitality and tourism industry, learn how to use principles of entrepreneurship to start and maintain a business in this field, and consider the impact of frequent traveler programs and related discounts.

The following competitive events are examples of events that can be integrated into this course. Additional events may also be appropriate depending on the scope, content and structure of the course. These are suggestions for using competitive events in your classroom. They are not intended to restrict you or your students to certain competitive events. Any DECA member can enter any competitive event.

Sample

Event Name/Guidelines	Sample Event	Skills	Classroom Ideas
Marketing Management Series
Advertising Campaign Marketing Representative Event
Hospitality and Recreation Marketing Research Event
Creative Marketing Team Research Event			Coming

Competitive Events Description

Marketing Management Series is a short business scenario. Individual students will be challenged to perform functions and tasks in non-retail environment by assuming the role of customers, employees, supervisors and managers.

Advertising Campaign Marketing Representative Event provides an opportunity for a team of students to prepare an advertising campaign for a real product or service and to present their campaign to judges playing the role of clients or advertisers.

The Hospitality and Recreation Marketing Research Event asks teams of one to three students to actual marketing research in a hospitality or recreation business. The topic is identified by DECA each year. The students present their findings in a written report and orally to a judge playing the role of supervisor, manager or owner.

Creative Marketing Team Research Event is a group project that activity engages students in a marketing research activity in their community. Students identify a community business issue conduct marketing research and recommend solutions. The students present their finding in a written report and orally to judges that role-play community and business leaders.