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This course deals with the operation and management of the advertising and promotion function with respect to its position within the marketing system and its relationship to the other business functions. Students will learn how to utilize standard processes to move, store, locate and/or transfer ownership of goods and services. Students will also learn how to disseminate information about products/services or the company to achieve a desired outcome. Students will develop an advertising plan, utilize various forms of publicity to promote a product or service, exhibit an understanding of ethical behavior when promoting a product or service, and use appropriate terminology to exhibit a clear and concise understanding of promotion to market a product or service.
The following competitive events are examples of events that can be integrated into this course.
Additional events may also be appropriate depending on the scope, content and structure of the course.
These are suggestions for using competitive events in your classroom. They are not intended to restrict
you or your students to certain competitive events. Any DECA member can enter any competitive event.
Sample
Competitive Events Description
The Business Law and Ethics Management Team Decision Making Event is a case study event in a role–play format. Team members are given a real-world, decision-making case study situation involving competing social values that may reasonably be argued from either side.
Internet Marketing Management Team Decision Making Event is a case study event in a role–play format. A team of two is given a case study involving a management problem involving the sell of products or services over the Internet. The participants present their recommendations to the judge playing the role of supervisor, manager or owner.
Advertising Campaign Marketing Representative Event provides an opportunity for a team of students to prepare an advertising campaign for a real product or service and to present their campaign to judges playing the role of clients or advertisers.
Creative Marketing Team Research Event is a group project that activity engages students in a marketing research activity in their community. Students identify a community business issue conduct marketing research and recommend solutions. The students present their finding in a written report and orally to judges that role-play community and business leaders.
The Public Relations Project is a chapter team event requiring a class or group of students to design and implement a public relations campaign on any topic or subject of interest to the students. The project requires the students to demonstrate skills in planning, organizing, implementing and evaluating a public relations campaign.
The Sunkist Challenge encourages students to apply marketing and promotional skills through web advertising. Student use a major corporations advertising material to create web advertisements. Competition occurs over the Internet.
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