Students will develop a foundational knowledge of Internet marketing and its functions including channel management, marketing information management, pricing, product/service management, promotion and selling. Students will understand the interrelationships and contributions to business success. Students will understand the need for marketing strategies and market identification.

The following competitive events are examples of events that can be integrated into this course. Additional events may also be appropriate depending on the scope, content and structure of the course. These are suggestions for using competitive events in your classroom. They are not intended to restrict you or your students to certain competitive events. Any DECA member can enter any competitive event.

Sample

Event Name/Guidelines	Sample Event	Skills	Classroom Ideas
Internet Marketing Management Team Decision Making Event
Internet Marketing Business Plan Event			Coming
Sunkist Challenge

Competitive Events Description

Internet Marketing Management Team Decision Making Event is a case study event in a role–play format. A team of two is given a case study involving a management problem involving the sell of products or services over the Internet. The participants present their recommendations to the judge playing the role of supervisor, manager or owner.

In the Internet Marketing Business Plan Event a team researches and designs a plan to start an Internet business or enhance a component of an existing Internet business.

The Sunkist Challenge is a web based advertising design project conducted twice each year. Students develop viral advertisements that can be used on email, mobile, instant messaging and or social networking space/blogs.