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Students will develop a foundational knowledge of international
marketing and its functions including channel management,
marketing information management, pricing, product/service
management, promotion and selling. Students will understand
the interrelationships and contributions to business
success. Students will understand the need for marketing
strategies and market identification.
The following competitive events are examples of events
that can be integrated into this course. Additional
events may also be appropriate depending on the scope,
content and structure of the course. These are suggestions
for using competitive events in your classroom. They are not
intended to restrict you or your students to certain competitive events.
Any DECA member can enter any competitive event.
Sample
Competitive Events Description
Marketing Management Series is a short business scenario. Individual students will be challenged to perform functions and tasks in non-retail environment by assuming the role of customers, employees, supervisors and managers.
Internet Marketing Management Team Decision Making Event is a case study event in a role-play format. A team of two is given a case study involving a management problem involving the sell of products or services over the Internet. The participants present their recommendations to the judge playing the role of supervisor, manager or owner.
The Entrepreneurship Participating Event is a business plan event. An individual student develops and presents a proposal to form an independent business or a franchising business. The student develops a marketing/promotion plan and a financial plan.
In the International Business Plan Event a team investigates and develops a plan to begin a new business venture to either import or export a product and/or service to or from a country of their choice.
In the Internet Marketing Business Plan Event a team researches and designs a plan to start an Internet business or enhance a component of an existing Internet business.
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