Students will develop a foundational knowledge of marketing and its functions including channel management, marketing information management, pricing, product/service management, promotion and selling in the fashion industry. Students will understand the need for marketing strategies and market identification. Students will practice customer relationship skills, ethics, technology applications and working in the regulatory environment.

The following competitive events are examples of events that can be integrated into this course. Additional events may also be appropriate depending on the scope, content and structure of the course. These are suggestions for using competitive events in your classroom. They are not intended to restrict you or your students to certain competitive events. Any DECA member can enter any competitive event.

Sample

Event Name/Guidelines	Sample Event	Skills	Classroom Ideas
Apparel & Accessories Marketing Series
Retail Merchandising Series
Buying and Merchandising Management Team Decision Making Event
Retail Marketing Research Event
Fashion Merchandising Promotion Plan

Competitive Events Description

Apparel & Accessories Marketing Series is a short business scenario. Individual students will be challenged to perform functions and tasks in businesses primarily engaged in the marketing of clothing and related articles for personal wear by assuming the role of customers, employees, supervisors and managers.

Retail Merchandising Series is a short business scenario. Individual students will be challenged to perform functions and tasks in retail businesses by assuming the role of customers, employees, supervisors and managers.

Buying and Merchandising Management Team Decision Making Event is a case study event in a role-play format. A team of two is given a case study involving buying and merchandising in a retail environment. The participants present their recommendations to the judge playing the role of supervisor, manager or owner.

Retail Marketing Research Event asks teams of one to three students to actual marketing research in a retail business. The topic is identified by DECA each year. The students present their findings in a written report and satisfying the desire to make productive or enjoyable use of leisure time.

In the Fashion Merchandising Promotion Plan a team of students develop and present a seasonal sales promotion plan for apparel and accessory items.