This course introduces the business and marketing system and its role in our free enterprise marketing system. Students will explore concepts in opportunity recognition, business ownership types, the role of venture capital, business start-up planning and management.

The following competitive events are examples of events that can be integrated into this course. Additional events may also be appropriate depending on the scope, content and structure of the course. These are suggestions for using competitive events in your classroom. They are not intended to restrict you or your students to certain competitive events. Any DECA member can enter any competitive event.

Sample

Event Name/Guidelines	Sample Event	Skills	Classroom Ideas
Entrepreneurship Written			Coming
Entrepreneurship Participating Event	Independent Franchising		Coming
International Business Plan Event			Coming
Internet Marketing Business Plan Event			Coming
Virtual Business Challenge			Coming
Entrepreneurship Promotion Plan			Coming

Competitive Events Description

The Entrepreneurship Written is a business plan event in which a team of one to three members develops a proposal to start a new business, including a description of the way the business will operate and detailed plans for financing the business through its first three years of operation.

The Entrepreneurship Participating Event is a business plan event. An individual student develops and presents a proposal to form an independent business or a franchising business. The student develops a marketing/promotion plan and a financial plan.

In the International Business Plan Event a team investigates and develops a plan to begin a new business venture to either import or export a product and/or service to or from a country of their choice.

In the Internet Marketing Business Plan Event a team researches and designs a plan to start an Internet business or enhance a component of an existing Internet business.

In the Virtual Business Challenge a team of students manage a virtual business in either a retail or sports environment. The team analyzes data and makes pricing, purchasing and promotional decisions.

The Entrepreneurship Promotion Plan is a chapter team event requiring a class or group of students to design and implement a campaign to educate chapter members and the general public or an organized group about the opportunities available for becoming an entrepreneur. The project requires the students to demonstrate skills in planning, organizing, implementing and evaluating a public relations campaign.