Publications

DECA's array of publications reaches our high school and college student members and chapter advisors at various times throughout the academic year. Our publications are designed to extend learning and enhance classroom instruction.

DECA Guide

2011-2012 | DECA Guide | Collegiate
This Collegiate DECA Guide provides guidance for competitive event and conference participation for Collegiate DECA advisors and students for the 2011-12 membership year.
2012-2013 | DECA Guide | High School
The DECA Guide is your official guideline handbook for DECA’s high school Competitive Events Program. It provides everything you need to know, is a tremendous resources to use in the classroom and also includes a catalog for DECA Images.
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DECA Direct

March/April 2013 | College and Career Ready
Learn a variety of skills for getting your dream job—from résumé and cover letter writing, to acing the interview. Also, learn how a DECA alumna went through digital detox on national television. Finally, say farewell to your 2012-2013 officer team.
January/February 2013 | The Future of Restaurant Marketing
Learn how the advancement of technology has prompted restaurants to use mobile applications and social media. Also, learn about the all-new DECA Direct Online, deploy your advocacy efforts and preview the International Career Development Conference.
September/October 2012 | The Stage Is Set
The stage is set for DECA members to thrive this year! This issue features information about DECA and Collegiate DECA programs for the upcoming year as well as social media tools to help your chapter thrive.
November/December 2012 | DECA Goes Global
In this issue, DECA goes global by exploring the culture of China and Global Entrepreneurship Week.
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Insight

Additional Publications

August 2011 | Be a Hero
Designed for new chapter advisors, this book focuses on six main topics: about DECA, roles and responsibilities, chapter management, DECA programs, gaining support and cool ideas.
2012-2013 | Success! Excelling in DECA's Competitive Events Program
A publication designed to help student members excel in DECA's competitive events, learn how to chart your competitive events interest, conquer the competition, present with pizzazz and evaluate your performance.
April 2011 | DECA: Repositioned and Rebranded for the Future
While they say a diamond is forever, the meaning behind this coveted gemstone is now a little different. Learn how for the first time in nearly 20 years, DECA enhanced its mission statement, guiding principles and visual collateral to reflect the progressing educational system and changing demands of the economy.
2011-2012 | DECA Pocket Guide
Learn about the various components of DECA's Comprehensive Learning Program for the 2011-2012 school year.
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DECA Dimensions

March/April 2012 | The World of Hospitality and Tourism
The hospitality and tourism landscape is evolving quickly as new technology demands that hotels become more social and engaging in their marketing efforts.
January/February 2012 | Get the Look
Whether your plans include managing a team, launching your own company or becoming a store buyer, a fashion merchandising or merchandise marketing degree can help get you there.
November/December 2011 | Unleash New Ideas
This fall, Global Entrepreneurship Week aims to touch more current and aspiring entrepreneurs around the globe than any event ever.
September/October 2011 | Aspire Higher
Aspire Higher this year in DECA by discovering all of the opportunities available with DECA members. Learn about customer relationships and elements of effective loyalty programs.
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