Member since 2013

Walsworth Publishing Company is among the top five yearbook printers and is the only American- and family-owned publisher of yearbooks. Our 75-year-old company partners with schools to provide yearbook staffs with sound marketing practices to sell yearbooks, ads and options, in addition to helping them create a book their student body will be proud to own.

Managing a successful yearbook program is like running a business. It requires planning and execution in the areas of product development, marketing, sales and financial management. Walsworth leads the way in innovative programs and solutions to help yearbook staffs around the world with their annual entrepreneurial endeavor. These are a few of the products and services we offer to our customer schools that will help their students learn more about marketing and innovation fundamentals, in the following categories:
· Product Development – Walsworth’s Yearbook 3Dis the first mobile app in the yearbook industry that brings yearbooks to life. Our Community Upload lets students and parents share their photos with the yearbook staff, making yearbook feel more inclusive.
· Marketing – Our Customized Marketing items and Automated Email Marketing help schools easily reach parents, the primary buyers of yearbooks.
· Sales – Our Mobile Payment System technology and yearbookforever.com let parents and students purchase yearbooks anytime or almost anywhere.
· Financial management – Our yearbook sales representatives work with schools to create a yearbook budget, and we help them stay on track with online tools such as Marketing Central and Sales Central.

Talk to the yearbook adviser in your school to partner with the yearbook staff to develop, implement and track their yearbook marketing plan – just another way your DECA chapter can take steps toward achieving your mission. Please contact us if Walsworth can help.