Foot Locker, Inc.

Member since 1959

Foot Locker is one of DECA's most important business partners and has served on the National Advisory Board since 1959. Together, Foot Locker and DECA have worked to:

  • Develop the next generation's workforce in retail sales and marketing.
  • Promote Foot Locker's brands, products and services.

Foot Locker is the world's leading retailer of athletic footwear and apparel, operating retail stores and selling direct-to-customers through catalogs and the Internet. The Company's 3,600 retail stores comprise complementary formats under the brand names Foot Locker, Lady Foot Locker, Kids Foot Locker, Champs Sports and CCS. The stores are primarily mall-based and are located in 14 countries in North America, Europe and Australia. The Company's direct-to-customer operation, Footlocker.com/Eastbay, is the largest Internet and catalog retailer of athletic footwear, apparel and equipment in the world.

Foot Locker Partnership Resources:



Partner Information

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Primary Contact

John Fistolera
Assistant Executive Director, Corporate and External Affairs
E john_fistolera@deca.org

Partnership Activities:


  • Provides scholarships to DECA members
  • Sponsored the Retail Marketing Research Competitive Event
  • Sponsored the State Officer Banquets at the High School Division and Delta Epsilon Chi (college) Division during the international conferences for 10 years.
  • Recruits personnel to serve as judges for DECA conferences
  • Exhibits at DECA conferences
  • Participates in DECA's executive mentor program
design & development: Fathom Creative, Inc. (fathomcreative.com), Maribel Costa, Anthony D. Paul (anthonydpaul), Brent Maxwell, Efrat Levush, Shelli Silverstein, Byron Hughey